Leading Spas of Canada Presents Webinar on Social Media for Spas

Vancouver, Canada, February 12, 2010 --(PR.com)-- Leading Spas of Canada (LSC) is pleased to announce its upcoming webinar, “Triumph over Twitter and Flourish on Facebook in 12 Simple Steps” with spa marketer, Darlene Fiske of The Fiske Group. This webinar presentation is available free to LSC members and just $25 for non-members.

Social media has been identified as one of the top spa trends for 2010, as an increasing number of spas and spa industry partners are utilizing Twitter and Facebook within their marketing plan. According to data from SpaFinder, 55% of spas are now using Facebook (another 17% plan to) and 32% are using Twitter, with an additional 19% planning to. Many spas are finding social media is a great way to engage their followers by extending special offers, and capitalizing on the immediacy of Twitter to fill last minute appointments.

The upcoming webinar will help those in the spa industry to learn the basics of how to leverage opportunities on Twitter and Facebook, discover how to find new business opportunities, connect with industry professionals like yourself and monitor what others are already saying about your brand. With 350 million active users on Facebook and a 200% increase in users on Twitter between 2008 and 2009, businesses can’t afford to ignore the power of social media.

“Triumph Over Twitter and Flourish on Facebook in 12 Simple Steps” is part of LSC’s 2010 Education & Networking program which includes a series of spa business webinars, and four regional one day networking events planned across Canada in Calgary, The Maritimes, Toronto and Vancouver.

For more information on LSC events and to register for the webinar, visit http://www.leadingspasofcanada.com/web/about/events.

Contact:

Wanda Love
CEO, Leading Spas of Canada
wanda@leadingspasofcanada.com 604.662.3411
www.leadingspasofcanada.com

About Darlene Fiske, The Fiske Group

Darlene Fiske is a dynamic, results-orientated marketing and communications professional with more than 14 years experience in marketing, branding, media relations and publicity. She is the owner of an award-winning communications firm in Austin, Texas, The Fiske Group: Public Relations and Marketing Strategies. She currently teaches a course at the University of California Irvine’s Online Extension titled “Public Relations for the Hospitality Industry” where she will bring real-world experiences into an online learning environment. She has consulted with her clients on social media strategy and is an early adopter of Twitter and Facebook.

About Leading Spas of Canada

As Canada’s national spa organization, Leading Spas of Canada (LSC) provides support for the development of the Canadian spa industry and the promotion of Canada as the finest spa destination in the world. Led by a dedicated Board of Directors from across the country, LSC represents the broad spectrum of the spa experience, from resort and day spas, destination and mineral springs spas to medical spas, schools and suppliers. Over 175 Association members share a commitment to a stringent set of Standards of Practice and Codes of Ethics, which distinguish them for excellence in spa services and operations in North America and in the world.

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Contact
Leading Spas of Canada
Wanda Love
1.800.704.6393
www.leadingspasofcanada.com
Twitter - @LeadingSpas
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