Webinar Addressing Marketing Strategy and Tactics for Self-Storage Owners Offered by MiniCo Publishing

Phoenix, AZ, February 24, 2010 --(PR.com)-- On March 24, 2010, Derek M. Naylor, President of Storage Marketing Solutions, will present a free webinar for self-storage professionals entitled “Marketing Strategy vs. Tactics – A Game-Changing Marketing Distinction for Our Industry.” The webinar will provide techniques and information that may help self-storage professionals increase marketing efficiency while improving net operating income. Mr. Naylor will also address traditional assumptions about marketing that may be detrimental to the success of a business owner’s efforts to include the following topics:

Direct mail
Yellow Pages advertising
Marketing to other businesses
Free rent and discounts
Internet marketing

The webinar will be sponsored by Storage Marketing Solutions. Poppy Behrens, Publisher, MiniCo Publishing, will moderate the presentation as part of the ongoing Mini‑Storage Messenger Self-Storage Webinar Series. For more information or to register, visit www.ministoragemessenger.com. Online registration is required for this free live event.

MiniCo Publishing, a division of MiniCo, Inc., publishes the “Mini-Storage Messenger,” the leading monthly trade magazine covering the global self-storage industry. Other publications include “Self-Storage Now!,” “Mobile Self-Storage Magazine,” “RV & Boat Storage Today,” “Self‑Storage Canada,” the “Self-Storage Almanac,” the “Self-Storage Development Handbook,” and the “Self‑Storage Buyer’s Guide.”

Since 1974, Phoenix-based MiniCo, Inc. has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.

For More Information:
Storage Marketing Solutions – www.storagemarketingsolutions.com

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