Guinness World Records™ Expands Mobile Initiatives with Mobifusion Partnership

Fremont, CA, March 08, 2010 --( Guinness World Records (GWR), the global authority on record-breaking achievement, and Mobifusion, a leading mobile value-added services provider and partner for media and publishing companies, today announced a partnership to develop and market mobile applications and services for key mobile markets with a variety of telecom operators around the world.

Beginning in 2009, Mobifusion and Guinness World Records began creating and delivering innovative messaging-based applications and services to top telecom Operators in Asia which are already driving substantial end-user sales and interest. Mobifusion and Guinness World Records are also releasing new applications and services for Android, BlackBerry, Java, Symbian, Windows Mobile, Palm, iDEN and other mobile handsets in a variety of markets including UK, U.S., Canada, Australia, New Zealand and India.

“From a publisher’s standpoint, we wanted our applications to run on as many platforms and handsets as possible,” said Beatriz Fernandez, International Licensing Manager of Guinness World Records. “We made a strategic decision with scalability in mind when we selected Mobifusion to develop Guinness World Records mobile applications and services. With their advanced technologies to cater to so many platforms and thousands of handsets, Mobifusion can easily and automatically create each new product very quickly and in perfect working order for that handset.”

“Guinness World Records is a treasured source of the most surprising and interesting facts in the world,” said Chris McKenney, Chief Operating Officer of Mobifusion. “We are proud to be working with Guinness World Records to create engaging and entertaining mobile applications and services for mobile subscribers around the world.”

McKenney also noted that the partnership with GWR is part of Mobifusion’s continued thrust to provide multiple platforms and products to help their clients rapidly capitalize on evolving mobile market opportunities.

About Guinness World Records
Guinness World Records is the universally recognized authority on record-breaking achievement. First published in 1955, the annual Guinness World Records book is published in more than 100 countries and 25 languages and is the highest-selling books under copyright of all time with more than 3 million copies sold annually across the globe. Guinness World Records celebrated its 50th anniversary edition in 2004, a year after the sale of its 100 millionth copy. Guinness World Records also annually publishes the Gamer’s Edition; a records book devoted solely to the world of computer gaming and high score record achievements. The Guinness World Records website ( receives more than 11 million visitors a year. Guinness World Records is part of the Jim Pattison Group, one of Canada’s largest privately owned companies which is a conglomerate of interests, including advertising, broadcasting, grocery stores and automotive retailing.

About Mobifusion
Mobifusion is a leading mobile value-added services provider working with key media and publishing companies to deliver best-selling branded mobile content products to mobile consumers around the world. The company’s patented m-Publishing™, technologies provide rich information and entertainment products that work on most handsets and platforms such as iPhone, Blackberry, Android, Windows Mobile, Java, Symbian and Palm. Mobifusion’s award-winning products are enjoyed by millions of mobile users and are available through the world’s top telecom Operators and retailers. Mobifusion is privately held and is headquartered in Fremont, CA, with Asian Operations in India. For more information, please visit:

Sherri Pfefer