Plattform’s Paws for a Cause Raises Funds for The Humane Society

Lenexa, KS, March 13, 2010 --( Every dog has its day and, at PlattForm Advertising, that day was filled with perpetual attention, pampering and cash donations.

On. Jan. 25, PlattForm employees gave both time and money to an event benefiting The Humane Society of Greater Kansas City. The Paws for a Cause fundraiser at the company’s Lenexa office encouraged employees to participate in a bake sale, silent auction and breakfast buffet to help raise money for homeless pets and related shelter items. One dog available for adoption joined employees during the event to bring a face to local dogs in need.

The event raised $2,000 this year, a 15 percent increase from the total raised during the company’s initial Paws for a Cause event in 2009. In addition to the bake sale, auction and breakfast, the fundraiser included a raffle and photo contests for ugliest, cutest, best-dressed and funniest animal.

While a giving nature is not a prerequisite for PlattForm employees, time and again they support monthly charity events and appreciate the fun of helping local animals.

“This is an event that’s near and dear to my heart,” said Kari Fajen, Senior Account Coordinator, who helped organize the event. “In tough economic times like these, it’s easy to forget about the animals who are out there that need our love and support. Paws for a Cause raises much-needed funds, but it’s also a reminder of the animals who depend on us.”

Several sponsors made the event possible, including Ani-Pals Pet Resort; Bella Capelli; Briana Smith, Shelter Insurance Agent; Einstein Bros. Bagels; Doggie Bowtique; First Watch; Gatos Cat Boutique; Health Ridge Fitness Center; Hy-Vee; Incred-A-Bowl; India Palace restaurant; Jason’s Deli; Jimmy John’s; K-9 Instincts; Kansas Sampler; KCWE; Life is Good; Massage Envy; PlattForm’s Mike McHugh; Sole Patch; Spin Pizza; Starbucks; Sydney’s Pet Spa; My Yuppie Puppy; Panera Bread; Paws at Play; Pete and Mac’s; Pinnacle Career Institute; Taste; Tim Yeaglin Portraiture & Imaging; Topsy’s; Wheat State Pizza; and Zen Massage.

Paws for a Cause is not the first philanthropic event PlattForm Advertising has promoted. Many employees are interested in uniting their passions for charity. As a result, PlattForm’s philanthropic committee, “Team Phil,” was born. Since 2005, Team Phil has held monthly charity events benefiting organizations throughout the Kansas City area, including The Salvation Army, Habitat for Humanity, TLC for Children and Families, and many more!

For more information about Paws for a Cause, contact Kari Fajen at 913-254-6233. For more information about PlattForm Advertising’s philanthropic endeavors, visit them online.

About PlattForm Advertising
PlattForm Advertising is an enrollment solutions provider to the postsecondary education industry. Boasting an internal staff of over 380 marketing professionals, the Kansas City-based agency provides a number of enrollment services including interactive lead generation, online marketing, search engine marketing, media placement, creative services, print and video production, direct marketing, and print media services. PlattForm is a division of Ad Venture Interactive.

Kari Fajen