Indie Record Label to Open Merchandise Company This Week Offering Officially Licensed Product and Band Merchandise with Both New and Established Artists

New York, NY, March 25, 2010 --( Online Retail Company, Sunset Vending is being launched this week by founder Don Lichterman.

New online music merchandise retailer Sunset Vending is being launched by Sunset Records founder Don Lichterman. The new online merch company is designed to accompany products made for his new music artists signed to the Sunset labels, with legendary branded music artists like The Beatles, The Grateful Dead, The Rolling Stones, Elvis Presley, Jimi Hendrix and AC/DC. Sunset Vending has also signed specific license deals to resell and offer popular branded items by iconic organizations and estates like Sesame Street, Star Trek, Marylyn Monroe, Star Wars, John Wayne, Betty Boop, DC Comics (Batman, Superman, Wonder Woman), Looney Tunes (Taz, Bugs Bunny, Tweeter and Sylvester), Snoopy and the Peanuts gang along with many more official licensed deals that are currently in place. And along with many new license deals that are coming to the company.

Sunset Vending will set up its artists from its indie labels with specific popular merchandise items that bands will be able to sell online at Sunset Vending, at their own websites, at the labels web sites, at Amazon’s store along with being able to sell these products at their live shows. Sunset distributes (Sunset Distribution Company) an array of established and brand new acts like Sekshun 8, Gina Thompson, Federal Moguls (QBall from Bloodhound Gang), Anthony Geraci, TenPenny Joke, Down From Zero, Capt. Crunk, Original Black Pantah, I Kong along with Mark Simmons, Deon Cole, Kevin Hart and other live recordings from shows at the Laff House Comedy Club. “I am in hope that the Sunset Vending Company will give us the ability to showcase some cool band merchandise," says Don Lichterman, the head of Sunset Vending, “and that has already begun to pay off because even just yesterday; I picked up a unique product line hand made by a fan of the band Sekshun 8.”

(Don) Lichterman then says, that he “implemented the merch company’s business plan in the same exact way that I started my other companies at Sunset, which is to accompany my new signings with established, branded and legendary music artists.” Sunset Vending plans to allow bands to get their merchandise into dedicated fans hands without having to buy them at shows and Sunset Vending will also be selling official licensed products by popular music artists.

About Sunset Records
Sunset is a privately owned Don Lichterman Company. Sunset is one of the leading independent record labels and entertainment companies in the world. The Sunset Group of Entertainment Companies, and its global operation, acquire, develop, and distribute major music recording artists, home visual entertainment products, online-digital entertainment technologies and music and filmed entertainment worldwide. Sunset's four major divisions are the Sunset Distributed Label Group, the Sunset Strategic Marketing and Licensing Division, the Radio Sunset Network and the Sunset Filmed Entertainment Division.

Sunset Vending / Sunset Recordings, Inc.
Don Lichterman