San Diego, CA, March 27, 2010 --(PR.com
)-- “The NuboNau Experience should not end when customers leave the website after purchasing their products, but continues when they receive their package and truly begins when experiencing their products…” Hazel Walker Co-Founder
Indulge … A hard-to-find portfolio
The most discerning of customers can indulge the world's finest Natural and Organic Skincare, Make-Up and Fragrance - not only with premium natural ingredients, but also innovative formulas with high performance delivery. An impressive portfolio is presented from around the globe, including complete collections from recognized Brands such as REN, NUDE, Juice Beauty, Aromatherapy Associates, Dr Hauschka, Spiezia and SheerinO’Kho.
“As in our physical Boutique, a key founding principle for nubonau.com is our approach to offering complete product ranges. We believe if a customer loves a Brand, they should be able to enjoy the benefits of a complete, unedited product collection whenever possible.” Hazel Walker Co-Founder
Reveal … NuboNau’s Signature Wrapping
All Online Boutique orders are presented in the unique NuboNau style: white tissue carefully envelops each product, each finished with an embossed silver seal. A complimentary luxury NuboNau gift box for each order of 3 products, a hand written ‘Thank You’ note within a gift card and a complimentary presentation of selected samples in a white, organza drawstring bag. Each package is finished by a light misting with NuboNau’s own signature Organic ‘Tranquility’ fragrance, completing the sensory Experience.
The package also includes ‘first enjoyed’ date stickers for customers to place on products when they start using them. This ensures optimal freshness and preserves product integrity, adding the ultimate’ finishing touch’ to the customer experience.
Co-Founder Hazel Walker commented: “We want customers to feel the difference in our quality of service whether it is a gift for others or simply something for themselves. When their package arrives, the whole level of enjoyment and delight experienced should be as qualitative as the online experience.”
Discover … The Website is just the Beginning of the Experience
Philip Walker, Co-Founder added; “We have actually embraced the internet as a vehicle to reinforce our premium positioning; extending our reach and exposure by delivering a ‘prestige online experience’. Whilst there is a tendency to perceive the online environment as ‘high volume, low price’, according to research consumers are prepared to buy luxury goods online, if they are presented in an appropriate environment, consistent with the Brand’s values.”
The concept of ‘a prestigious, upscale and experiential environment in which to shop’ has been a consistent thread throughout the development of the site, and NuboNau has maintained a ‘no compromise’ approach to the quality of imagery and content presented. “We believe we have created a site with a good balance between design and functionality, and have resisted the temptation to go overboard with technology, which we feel is often misconceived as an indicator of communicating ‘online Luxury’.”
Advance consumer testing found that the site succeeded in delivering an online experience which communicates a feeling of exclusivity, combined with the indulgence of convenience, in an environment conducive with NuboNau’s upscale positioning.
An environment where customers can continue to ‘develop desire’.
About NuboNau, The Natural & Organic Skincare Boutique – NuboNau is the Specialist Retailer of Prestige, Natural and Organic Skincare Brands. Founded in California in 2008, having originated from the United Kingdom, NuboNau brings together an eclectic portfolio of the very best the world has to offer. An International Collection - Aromatherapy Associates, butter LONDON, Dr.Hauschka, Erbaviva, Glory For Girls, Holistic Silk, ila Spa, john masters organics, Juice Beauty, La Bella Donna, NuboNau Organika, Nude, Pai, REN, SheerinO’kho, Spiezia, Strange Invisible, Tsi La, Vive Sana. A professional and prescriptive service, set within uniquely serene and peaceful shopping environments.
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