TreoSystems Partners with Flip Pocket to Create Mobile Product Locator Application

Troy, MI, April 16, 2010 --( TreoSystems announced today its partnership with Flip Pocket, a leading provider of custom mobile applications, to expand its innovative iPAL product locator system as a mobile application for consumers.

TreoSystems delivers item locator and wayfinding solutions to the retail industry designed specifically to help both customers and employees find products faster and easier in large stores. Normally deployed on self-service kiosks in stores, with this announcement shoppers will be able to download the iPAL application directly to a variety of mobile platforms, search for an item in any of the retailer’s stores, and be shown not only the exact location of the item within a particular store but also suggestions for related items they may need. Other pertinent information can also be presented, such as store-specific coupons or promotions, shopping lists, product information and pricing, all designed to enhance each shopper’s store experience.

“This partnership is a game changer for us”, said Robert Johnson, president and co-founder of TreoSystems, “The industry is going ‘mobile’ with customers demanding more interaction on their mobile device, and we were looking for the perfect partner to assist us in bringing the iPAL solution directly into the hands of the consumer. This is a great opportunity to provide retailers with a real tool that will generate customer loyalty and greater customer service, and Flip Pocket has the expertise to develop a truly revolutionary solution for the retail industry”.

Flip Pocket is a unique digital agency known throughout the industry not only as mobile development specialists but digital marketing experts as well. Their solutions have facilitated well over 150 million transactions worldwide and have developed mobile software applications as well as licensed their proprietary technology to brands and agents globally. With over 175 years of combined experience, Flip Pocket has developed the expertise to know what to develop to meet the needs of merchants and consumers and how to take it to market in a seamless fashion.

The alliance between TreoSystems & Flip Pocket allows for the merging of "best of breed" location-based solutions and mobile technologies to provide an innovative solution that will facilitate an enhanced shopping experience by the consumer.

“We’re very excited about our partnership with Flip Pocket”, states Johnson, “The time is right to expand our offerings to meet the needs of the market, and with this new mobile application consumers can now find the exact location of any product from anywhere in a specific store, right from their mobile phone, a first in this industry”.

The iPALmobile application is currently under development with talks underway to launch a planned test release in a major retail outlet in Q3 2010.

For TreoSystems
Robert Johnson
Phone: 704-542-1868

About TreoSystems
Headquartered in Charlotte, North Carolina, TreoSystems delivers item locator and wayfinding solutions to the retail industry that can improve customer service levels, enhance employee productivity and drive bottom line results. With over 1900 installations nationwide, its iPAL System Suite represents the industry's first set of software applications designed to locate and track all product placements in a store, enabling an effective location management system for large-format retail operations. For more information, please visit

About Flip Pocket
Flip Pocket is a mobile development and marketing agency specializing in providing solutions that bridge the gap between clients and their customers’ mobile devices. Flip Pocket has developed mobile software applications as well as licensed their proprietary technology to brands and agents all over the globe. The company's expertise lies in developing, deploying and supporting mobile and internet technologies to address the needs of businesses as well as the consumer. From application design and development, to marketing and deployment, Flip Pocket has the wherewithal to handle all aspects of any mobile project. Their solutions have touched millions of people and continue to engage and build momentum. For more information, please visit

Flip Pocket LLC
David Helmm