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Postcode Anywhere Unveils New Improved "Anyone Can Try" AA Route Optimiser

Software-as-a-service that works in your internet browser and cuts journey times, carbon emissions and labour costs by 20-40% - now with many new features.

Worcester, United Kingdom, May 13, 2010 --( Now anyone running a delivery round with multiple drop-offs can afford to make their route shorter and more efficient, thanks to a new £15 single-fee service from the AA and Postcode Anywhere.

The service, operated through, can cut journey distances by over 20%, with similar savings in time, fuel, carbon emissions and vehicle wear-and-tear.

Traditionally costing in excess of £50,000 for a single vehicle licence, technology provider Postcode Anywhere uses the “software-as-a-service” model to make the product accessible via internet browser. Due to spread development costs, a one-off optimisation can now be performed for only £15.

The new service has been used by a wide variety of customers – from politicians electioneering across their constituencies, to estate agencies and delivery companies. Freelance leafleteer Marvin Baker said: “Route Optimiser was a great help when doing my annual theatre leaflet delivery run. I managed to deliver 30% more leaflets than I did last year.”

Postcode Anywhere MD Guy Mucklow said: “This new feature is particularly useful for infrequent users and those who simply want to run a check to find out if their regular delivery route is as good as it can be. The impact of this service shouldn’t be underestimated.

“Imagine a scenario where a man-with-a-van is making the same inefficient route, day after day. It could be a leafleteer, or maybe a milkman or sandwich vendor. Think of all the time wasted, not to mention the unnecessary fuel costs and carbon emissions building up over the course of years if the route isn’t optimised.

“Now he can make that regular route typically 20% shorter for a single £15 flat fee.”

Technical architect Richard Geary said: “One of the greatest things about software-as-a-service is its flexibility. As soon as we make improvements like this, we roll them out to our online platform and they’re available immediately to our customers – without affecting service levels or availability.”

The complete list of improvements to RouteOptimiser includes:

- One-off £15 optimisations possible with no annual vehicle licence necessary

- Delivery prioritisation and timeslots now available for basic licence holders

- Vehicle capacities and delivery sizes to eliminate vehicle overloading

The £15 one-off charge applies for a single vehicle visiting up to 100 waypoints along a route. Route Optimisation performed on a more regular basis is available from 1p per waypoint. To find out more, visit the RouteOptimiser website at


Media contact for Postcode Anywhere
Jim Williams – PR Executive, Postcode Anywhere
+44 (0) 1905 888 570

Press centre at:

Notes to Editors:

About Postcode Anywhere

Postcode Anywhere has been providing address services for ten years and is the fastest-growing reseller of Royal Mail’s Postcode Address File (PAF). A multi-award-winning organisation, it has also appeared in successive Deloitte fast-growth European technology company lists. Postcode Anywhere supplies software and services which improve the day-to-day operations of over 8,000 organisations worldwide. Best known as a provider of address auto-fill and verification software, the company offers a range of data-driven services, including route planning and customer profiling.

For more information about Postcode Anywhere, please visit

For more information about Route Optimiser, please visit

Recent Awards and Recognition for Postcode Anywhere

Best Small IT Supplier of the Year - UK IT Industry Awards (finalist) – 2009
One of Europe's fastest-growing IT firms - Deloitte Technology Fast 500 EMEA 2008/9 & 2009/10
Dell Small Business Excellence Award (UK finalist) – 2009
Small-Medium Sized Business of the Year (regional finalist) - National Business Awards 2009
Orange Best Use of Technology (Midlands) - 2008 National Business Awards
Growth Business of the Year - Chamber Awards 2008
Small Business of the Year - Chamber Awards 2008
Customer Service Team of the Year (finalist) - National Customer Services Awards 2008
Contact Information
Postcode Anywhere
Jim Williams
+44 (0)1905 888 550

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