Postcode Anywhere’s AA Route Optimiser Shortlisted for 2010 National eWell-Being Awards

Browser-based service that cuts commercial carbon emissions by 20-40% recognised by judges

Worcester, United Kingdom, May 20, 2010 --( Worcester-based IT company Postcode Anywhere announced today that its AA-backed Route Optimiser software - which significantly reduces commercial journey times, fuel costs and carbon emissions - has been shortlisted for the 2010 National eWell-Being Awards.

The awards, supported by UNISON and PC Pro magazine, celebrate the social and environmental benefits of innovation in IT. Postcode Anywhere joins 41 finalists vying for an honour.

Route Optimiser’s lead developer Richard Geary said: “Route Optimiser is making a strong impression in the market as the first viable way for small companies to take advantage of route optimisation technology, through low cost and easy access.

“The service reorders any postcodes entered to find the fastest route it can that visits them all. It’s useful for any organisation with travelling salesmen, couriers, or indeed any use of a route with multiple delivery points.

“Using route optimisation typically results in a 20-40% shorter journey – with a similar reduction in carbon emissions.

“Because the service is internet-based, users can access it through a web browser such as Internet Explorer and be up and running in minutes – while the low-cost pay-as-you-go pricing makes the technology viable for all.

“Being shortlisted for this award is a huge honour for us, and we’re up against some really innovative services in our category.”

UK Centre for Economic and Environmental Development (CEED) CEO Chris Murray said: “We would like to congratulate all the organisations who have made it to the final of the 2010 National eWell-Being Awards.

“Despite the difficulties of the current economic climate we were extremely impressed by the scale and quality of the work that is still being done throughout the country and the real benefit this work is bringing to people’s lives.”

Route Optimiser has been nominated for the Small-Medium-Sized Enterprise Innovation award, with the winners’ announcement and ceremony taking place on 16 June at UNISON offices in Leeds.

For more information about Route Optimiser, or to take a free trial, visit A one-off optimisation of up to 100 waypoints is available for 15 pounds Sterling, with other pay-as-you-go pricing options available for longer routes.


Media contact

Jim Williams – PR Executive, Postcode Anywhere
+44 (0) 1905 888 570

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About Postcode Anywhere

Postcode Anywhere has been providing address services for ten years and is the fastest-growing reseller of Royal Mail’s Postcode Address File (PAF). A multi-award-winning organisation, it has also appeared in successive Deloitte fast-growth European technology company lists.

Postcode Anywhere supplies software and services which improve the day-to-day operations of over 8,000 organisations worldwide. Best known as a provider of address auto-fill and verification software, the company offers a range of data-driven services, including route planning and customer profiling.

For more information about Postcode Anywhere, please visit

Recent Awards and Recognition for Postcode Anywhere

Best Small IT Supplier of the Year - UK IT Industry Awards (finalist) – 2009
One of Europe's fastest-growing IT firms - Deloitte Technology Fast 500 EMEA 2008/9 & 2009/10
Dell Small Business Excellence Award (UK finalist) – 2009
Small-Medium Sized Business of the Year (regional finalist) - National Business Awards 2009
Orange Best Use of Technology (Midlands) - 2008 National Business Awards
Growth Business of the Year - Chamber Awards 2008
Small Business of the Year - Chamber Awards 2008
Customer Service Team of the Year (finalist) - National Customer Services Awards 2008
Postcode Anywhere
Jim Williams
+44 (0)1905 888 550