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Postcode Anywhere “Best Practice” Supplier for E-Commerce

Recognised supplier for Interactive Media in Retail Group’s new Gold Standard for Home Delivery.

Worcester, United Kingdom, June 03, 2010 --( Address data specialist Postcode Anywhere is now a listed supplier for the Interactive Media in Retail Group (IMRG) online retail delivery initiative, which accredits e-retailers who offer online shoppers superior purchase and delivery processes.

Postcode Anywhere provides a range of e-commerce website optimisation technologies, including UK and international address auto-fill, “where’s my nearest?” store finder functionality, and interactive maps.

The Internet Delivery Is Safe (IDIS) Gold Standard results from the latest industry research, including the recent IMRG and Postcode Anywhere report, which calculated the annual cost to UK e-commerce of failed postal delivery at up to 1 billion pounds Sterling. Of this, 146m pounds Sterling was attributed to poorly addressed packages.

Postcode Anywhere’s managing director Guy Mucklow said: “With the cost of failed delivery putting an estimated seventy pence onto the average price of every single parcel dispatched in the UK, it’s encouraging news that IMRG is encouraging e-tailers to adopt best practice when it comes to online delivery.

“Despite our sophisticated postal system, incorrect addresses are still a huge problem in the UK. Consider that missing just one letter in a postcode could be the difference between, for example, a Manchester and a Milton Keynes address. That’s a wasted 300-mile round trip for the courier and over a week’s delay for the customer.

“Although mistyped data is often the ‘fault’ of the consumer, it is up to the e-commerce vendor to make sure they collect an accurate address, because they bear a responsibility to their customers along with the cost of replacement or redirection if things go wrong.

“This situation is easy to correct, with the address auto-fill technology available from companies such as Postcode Anywhere not only affordable but also offering an attractive return on investment.

“We are delighted to be included as a Gold Standard solutions provider and will to continue to work with the e-commerce industry to try to make online shopping easier and more efficient.”

IMRG’s Delivery Director Andrew Starkey said: “Shoppers have come to expect choice, convenience and first-time delivery when ordering online.

“Retailers gaining accreditation to the Gold Standard will be able to display the Gold icon to highlight the quality of their delivery offer and, for the first time, make their delivery service a key element of their marketing and retail proposition.

“Supported by innovative solutions provided by our Gold listed suppliers such as Postcode Anywhere, all retailers will be able to achieve the Gold Standard to remove cost and drive up customer satisfaction.”

More information on the IDIS Gold Standard can be found at

To find out more about Postcode Anywhere’s e-commerce solutions, or to sign up for a free trial, please visit


Media contact for Postcode Anywhere

Jim Williams – PR Executive, Postcode Anywhere
+44 (0) 1905 888 570
Press centre at:
Press Pack download:

Notes to Editors:

About Postcode Anywhere

Postcode Anywhere has been providing address services for ten years and is the fastest-growing reseller of Royal Mail’s Postcode Address File (PAF). A multi-award-winning organisation, it has also appeared in successive Deloitte fast-growth European technology company lists. Postcode Anywhere supplies software and services which improve the day-to-day operations of over 8,000 organisations worldwide. Best known as a provider of address auto-fill and verification software, the company offers a range of data-driven services, including route planning and customer profiling.

For more information about Postcode Anywhere, please visit A summary of the original Postcode Anywhere and IMRG report can be found at

Recent Awards and Recognition for Postcode Anywhere

- Best Small IT Supplier of the Year - UK IT Industry Awards (finalist) – 2009
- One of Europe's fastest-growing IT firms - Deloitte Technology Fast 500 EMEA 2008/9 & 2009/10
- Dell Small Business Excellence Award (UK finalist) – 2009
- Small-Medium Sized Business of the Year (regional finalist) - National Business Awards 2009
- Orange Best Use of Technology (Midlands) - 2008 National Business Awards
- Growth Business of the Year - Chamber Awards 2008
- Small Business of the Year - Chamber Awards 2008
- Customer Service Team of the Year (finalist) - National Customer Services Awards 2008
Contact Information
Postcode Anywhere
Jim Williams
+44 (0)1905 888 550

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