New Article: Digital Readers and Circulation Audits

Publishing consultant William Dunkerley discusses digital magazine editions and circulation audits.

New Britain, CT, June 09, 2010 --( In a new article on his blog, publishing consultant William Dunkerley answers a reader's question regarding iPad digital editions and compliance with the latest Audit Bureau of Circulations rules.

A magazine publisher asks Dunkerley how to move select content from a print magazine to the website without adversely affecting the publication's rate base. Dunkerley responds with his expertise, drawing upon ABC parameters and current publishing modes. Ultimately, he indicates that "the idea that a magazine is a spatially unified collection of advertising and editorial represents a bygone era, an old business paradigm." He questions whether or not it is "valid for an auditing organization" to enforce "a status quo based on the print model."

The article also includes advice from the Audit Bureau of Circulations senior vice president for communications and strategic planning Neal Lulofs. He advises developers of digital magazines about how to optimize their digital editions while complying with current the current ABC definition of a "digital replica magazine."

To read Dunkerley's article, visit

William Dunkerley Publishing Consultants
Meredith Dias, Research Editor