idOnDemand Launches Free Token to SmartID Trade-Up Program

idOnDemand's launches a Trade-up Token Program that allows users to trade in their One-Time Password tokens for up to 100 free single, secure identification smart cards that replace multiple physical, logical, and virtual identities.

Pleasanton, CA, July 01, 2010 --( idOnDemand, pioneers in smart identification, today announced a trade-up program aimed at making it easy and cost-effective for customers who use One-Time Password (OTP) tokens to upgrade to a robust, single building and IT card solution. By switching to SmartIDs for free, the “Token Trade-Up” program provides the opportunity for organizations to deploy a standards based, highly secure, single identity on-demand. The program runs through September 30, 2010.

Companies eligible to participate in the Trade-up program are those currently using an active OTP solution. Such solutions include, but are not limited to, tokens from the following companies: Aladdin, Entrust, RSA, SafeNet, Vasco.

Those who participate in the Token Trade-up program will receive a free credit for every token turned in (up to 100), applied toward the idOnDemand SmartID solution. This is a $5,550 value.

idOnDemand SmartID is an Infrastructure-as-a-Service (IaaS) that centralizes and automates the process of enrolling, producing and distributing a highly secure, standards based, unified identity that consolidates multiple credentials into a single, secure identification card that replaces multiple physical, logical, and virtual identities.

How the program works
OTP token users simply fill out the online registration form at (must obtain promo code from idOnDemand partner or rep) and send in their OTP token(s) within 45 days after card issuance to receive credit. In subsequent years, customers only pay the annual service fee ($49/user) for the users that remain active.

With this promotion, service includes:

- Globally Trusted Managed Certificate Authority
- FIPS 201 compatible smart card
- Building Access Card (HID, Indala, Honeywell compatible and MIFARE, PIV, ISO14443)
- Support for Cisco and other major VPN routers
- Enrollment portal with graphical personalization
- 20 minute hands on orientation

"In launching the Token Trade-Up Program, we wanted to establish an easy way for partners to help their customers migrate from obsolete tokens to an on-demand smart card based solution and service, with no risk or obligation," stated Jack Bubany, idOnDemand's vice president of partners. "We are confident that customers will be satisfied with the idOnDemand solution and renew their subscription at the end of the year."

For more information about the Token Trade-Up Program, please visit

About idOnDemand
idOnDemand empowers organizations to have a single globally trusted identity smart card which protects corporate information no matter where it resides. One single identity card to access buildings, login to IT resources, access VPN or wireless networks, interact with secure email, encrypt critical business information and extend organizational security to external cloud service providers.

Unlike traditional smart card and Public Key Infrastructure systems, idOnDemand is hosted, simplifying the complex production, delivery and management infrastructure of a FIPS 201 smart card into a simple “pay-as-you-go” business model. idOnDemand has offices in the United States, Australia, and the United Kingdom. For more information, visit

Brooke Holve
Marketing Manager
Ph: +1 (415) 200 4546 ext 6008

Brooke Holve
6800 Koll Center Drive
Suite 180
Pleasanton, CA 94566
United States

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