“Hat Lady” Anne Ballard Presents MiniCo Webinar to Teach Self-Storage Operators How to Grow Rentals and Referrals Using On-Site Events

Phoenix, AZ, July 14, 2010 --(PR.com)-- In the current challenging economy, it’s more important than ever for self‑storage business owners to identify efficient methods to market and attract customers to their facilities. Universal Management Company President and Founder M. Anne Ballard, popularly known in the self-storage industry by her nickname, “the hat lady,” asserts that increasing RRM - referrals, repeat customers and marketing-sourced customers - represents the lowest cost per lease for facilities. On August 25, 2010, Ms. Ballard will host the free webinar “Using On-Site Events to Grow Referrals, Repeats and Marketing-Sourced Move-Ins.” Topics will include the following:

- Getting the most value out of on-site events
- Setting up a referral program
- Working with existing customers to get more rentals and referrals
- Why facilities need more Door Turns to improve occupancy and referrals

A longtime top operator in the self-storage industry, Universal Management Company offers self-storage business owners the benefits of the company’s extensive industry experience as well as professional, unbiased management services. Ms. Ballard is a frequent speaker at self‑storage industry conventions and workshops, and she is a regular contributor to the “Mini‑Storage Messenger,” “Self‑Storage Almanac,” and other self-storage publications. Her latest book is “The Hat Lady Speaks: Marketing Self-Storage.”

“Using On-Site Events to Grow Referrals, Repeats and Marketing-Sourced Move-Ins” will be hosted by MiniCo as part of the ongoing Mini-Storage Messenger Self-Storage Webinar Series, which offers informative monthly webinars free of charge to self-storage professionals and other individuals. Publisher Poppy Behrens will moderate the presentation. For more information or to register, visit www.ministoragemessenger.com. Online registration is required for this free live event.

MiniCo Insurance Agency, LLC, publishes the “Mini-Storage Messenger,” the leading monthly trade magazine covering the global self-storage industry. Other publications include “Self-Storage Now!,” “Mobile Self-Storage Magazine,” “RV & Boat Storage Today,” “Self‑Storage Canada,” the “Self-Storage Almanac,” the “Self-Storage Development Handbook,” and the “Self‑Storage Buyer’s Guide.”

Since 1974, Phoenix-based MiniCo Insurance Agency, LLC, has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.

For More Information:
Universal Management Company – www.universalmanagementcompany.com

Christa Van Zant