Think-a-lot Toys Introduces StoryPlay Cards for the Right Side of the Brain

Playing Cards Provides Artistic Way to Tell Stories and Play Card Games.

Boulder, CO, July 17, 2010 --(PR.com)-- Think-a-lot Toys, a leading manufacturer of toys and games that encourage imaginative, open-ended play, today announced that it has come out with a deck of playing cards that stimulates the right side of the brain. StoryPlay Cards is the result of over two years of collaboration and design with renowned artists and trainers in the field of social-emotional intelligence.

StoryPlay Cards has 90 beautifully illustrated cards chosen from some of the most well known and powerful archetypal symbols. Card examples include: Star, Mask, Snake, Gate, Mud, Rose, Cave, Jester and Fire. The cards can be used in three different ways, like a typical deck of cards to play traditional card games such as Spoons, Poker, Match Up, War, etc., for storytelling, and as conversation starters, since each card comes with its own short summary of its symbolism and a meaningful question to ponder listed in the guidebook.

Think-a-lot Toys decided to make such a versatile deck of cards because research showed that the top four answers, by kids, to the question, "What makes a good toy?" were: 1) it makes me use my imagination; 2) it has many different ways to play; 3) it makes me want to invent a toy myself, and 4) it does not break easily. StoryPlay Cards fit all four requirements. In addition, Reyne Rice, Toy Industry Association’s toy trend specialist said that the four toy trends for 2010 are games that promote: 1) active play, including active imagination and active intelligence; 2) accessibility, meaning games that are small and portable; 3) affordable games under $25; and 4) aspirational games that empower young people to think and play in ways that positively influence their emotional and intellectual development. StoryPlay Cards was designed to appeal to kids and adults for all the reasons listed above.

StoryPlay Cards has already received acclaim in its early release. Internationally renowned storyteller and author Laura Simms says, "Imagination is essential. It keeps alive our access to embodied compassion, inner reflection and delight. In these times of dependence on digital communication, StoryPlay Cards are a gorgeous and stimulating way to enliven imagination, make meaning, and drench ourselves and/or our children in the visceral delight of sharing our stories." Jeanine East, a mother, says, "StoryPlay Cards encourages creativity and imagination and takes traditional card games to a whole new level."

Western society has been dominated for nearly a century by a narrowly reductive and deeply analytical form of thinking that is beginning to shift. The age of high concept (think artistic and emotional beauty) and high touch (think empathy and deeper connection) is coming-and StoryPlay Cards are designed to support this shift.

StoryPlay Cards by Think-a-lot Toys will be available at stores nationwide in late August and will have a suggested retail price of $19.99. They are recommended for kids 8 and up.

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Think-a-lot Toys
Randy Compton
303-449-2737
www.think-a-lot.com
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