Self-Storage Marketing Expert Derek Naylor Hosts MiniCo Webinar on Improving Sales, Marketing and Customer Service Skills

Phoenix, AZ, September 22, 2010 --( The three key skills needed to thrive as a self-storage manager in today’s competitive marketplace are sales, marketing and customer service. On October 19, 2010, Derek M. Naylor, President of Storage Marketing Solutions, will present a free webinar for self-storage professionals entitled “How to Become a Self-Storage Sales, Marketing and Customer Service Ninja.” The webinar will provide tools and information to help facility managers and owner-operators improve skills in these three critical areas. Topics will include the following:

Why site-level personnel are one of the most important links to success
Why bonuses and other incentives don’t work the way we all want them to
Creating real and lasting change in your sales, marketing and customer service culture
Four simple steps to double your lead-to-rental conversion ration
The most effective and affordable training formula for site-level personnel

The webinar will be sponsored by Storage Marketing Solutions. Publisher Poppy Behrens will moderate the presentation as part of the ongoing Mini‑Storage Messenger Self-Storage Webinar Series. For more information or to register, visit Online registration is required for this free live event.

MiniCo Insurance Agency, LLC, publishes the “Mini-Storage Messenger,” the leading monthly trade magazine covering the global self-storage industry. Other publications include “Self-Storage Now!,” “Mobile Self-Storage Magazine,” “RV & Boat Storage Today,” “Self‑Storage Canada,” the “Self-Storage Almanac,” the “Self-Storage Development Handbook,” and the “Self‑Storage Buyer’s Guide.”

Since 1974, Phoenix-based MiniCo Insurance Agency, LLC, has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.

For More Information:
Storage Marketing Solutions –

MiniCo Insurance Agency, LLC
Christa Van Zant