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MiniCo Insurance Agency, LLC

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Self-Storage Marketing and Conversion Ratios the Focus of MiniCo Webinar by “Hat Lady” Anne Ballard

Phoenix, AZ, November 02, 2010 --( On November 10, 2010, highly respected self-storage industry expert M. Anne Ballard, known industry-wide as “the hat lady,” will present the free webinar “Converting Your Traffic, Calls and Walk-Ins into Move-Ins.” Ms. Ballard’s presentation will address the importance of tracking and measuring conversion ratios to improve overall revenue. Topics will include the following:

· The four magic questions
· How to sell on the phone and in person
· Techniques for closing the sale
· The importance of conversion ratios
· Improving revenue by tracking and measuring conversion ratios
· The importance of traffic source

A longtime top operator in the self-storage industry, Universal Management Company offers self-storage business owners the benefits of the company’s extensive industry experience as well as professional, unbiased management services. Ms. Ballard is a frequent speaker at self‑storage industry conventions and workshops, and she is a regular contributor to the “Mini‑Storage Messenger,” “Self‑Storage Almanac,” and other self-storage publications. Her latest book is “The Hat Lady Speaks: Marketing Self-Storage.”

The webinar “Converting Your Traffic, Calls and Walk-Ins into Move-Ins” is part of the ongoing Mini-Storage Messenger Self-Storage Webinar Series, which offers informative monthly webinars free of charge to self-storage professionals and other individuals. For more information or to register, visit Online registration is required for this free live event.

MiniCo Insurance Agency, LLC, publishes the “Mini-Storage Messenger,” the leading monthly trade magazine covering the global self-storage industry. Other publications include “Self-Storage Now!,” “Mobile Self-Storage Magazine,” “RV & Boat Storage Today,” “Self‑Storage Canada,” the “Self-Storage Almanac,” the “Self-Storage Development Handbook,” and the “Self‑Storage Buyer’s Guide.”

Since 1974, Phoenix-based MiniCo Insurance Agency, LLC, has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.

For More Information:
Universal Management Company –

Contact Information
MiniCo Insurance Agency, LLC
Christa Van Zant

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