Online Conference Features Market Trends and Case Studies from New Utility Solar Report

Guest speaker, Kathy Salvador of Florida Power & Light joins Jon Guice, lead author of new report from AltaTerra Research, in case study centered discussion of the US utility solar market on December 1. Participants receive complimentary copy of new report.

Palo Alto, CA, November 04, 2010 --( Building on the release yesterday of a new report on the utility solar market, AltaTerra Research today announced an online executive conference based on the new report to take place Wednesday, December 1 at 11:00 a.m. Pacific / 2:00 p.m. Eastern. The online conference, “Utility Solar: Market Trends and Case Studies,” will feature profiles of two of the largest solar projects installed in the U.S. in 2010, as well as the insights and experience of guest presenter, Kathy Salvador, manager in the renewables division of the project development group at Florida Power & Light (FPL). Complete details and registration are available on

The report’s lead author, Jon Guice, who is managing director of research at AltaTerra Research, will address:
· How the utility scale market has grown in the United States in 2009 and 2010, including actual installation data and profiles of the largest projects
· Leading module suppliers, installers, and owners of large scale utility projects
· Key regulatory drivers and challenges for project developers
· Emerging trends in the utility market for 2011 and beyond

Kathy Salvador will share her insights on how and why FPL has begun adopting utility solar and also discuss her experience developing the projects.

“Utility solar electric grew nearly 400 percent in 2010, making utility solar as a segment as big as commercial or residential solar in the United States. This is a watershed period in the industry--and probably the beginning of hockey-stick growth,” said Jon Guice. “We're not just talking about big numbers. The main thing we're going to be talking about in this session is how utility solar is new and fundamentally different in character, with new approaches and requirements in technology, project development, and even politics.”

The online conference is designed for solar power professionals and consultants, corporate energy managers, electric utility procurement, generation, and transmission personnel, environmental organizations, financial and investment groups, legal staff and compliance officers, regulatory and PR staffers, municipal officials and staff, and renewable energy project developers.

Registration includes a copy of the report, “Utility Solar: U.S. Market Takes Off.”

Further information about the online conference and registration are available online at

A limited number of press passes are available. Press pass requests may be submitted at


About AltaTerra Research
AltaTerra Research is a research consultancy specializing in sustainable business and the commercial marketplace for clean technology solutions. Through research reports, executive events and advisory services, AltaTerra helps forward-looking organizations improve resource-efficiency in their operations and capitalize on new 'green' market opportunities. From our headquarters in Silicon Valley, we have been serving a global base of corporate, institutional, and government clients since 2007. More information is available at
AltaTerra Research
Eric Paul
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