Equilibrium Enterprises Announces Release of the Habit Factor -- New Book Debuts Explaining Methodology for Goal Achievement

Improve yourself, improve your business: Book debuts to acclaim, drawing from science, philosophy, spirituality and personal achievement to empower individuals to achieve their goals by applying its innovative technique.

San Diego, CA, December 15, 2010 --(PR.com)-- What do you get when you cross science, philosophy, personal achievement and spirituality? You get The Habit Factor® -- a new bestseller that recently debuted in the Barnes and Noble and Amazon.com online marketplaces. During its official December 9 launch, The Habit Factor® immediately ranked among Amazon’s bestsellers in Entrepreneurship. The book features an insightful foreword from a real-life hero and Habit Factor® disciple, Roz Savage, the first woman to row solo across both the Atlantic and Pacific oceans, who explains how the Habit Factor® methodology is the same awareness and process she applied to reach her own life-altering goals. Even world-renowned and prolific personal development author, speaker and trainer Brain Tracy shared a tweet with tens of thousands of followers to spread the news of the book’s launch, and perennial bestseller and author of The E-Myth Revisited, Michael Gerber, provides a powerful back-cover endorsement.

The Habit Factor® explores the profound concept of Habit (as the sole subject matter), which author Martin Grunburg calls the single-greatest determinant in a person’s ability to realize their success – their ideal future. Yet it’s a concept that eludes most. “If I happen to ask someone to give me their first, gut response to the word ‘habit,’ it’s almost always smoking, drinking, drugs – unfortunately, a negative connotation. That is not a minor missassociation, either, it’s a major one that can have a lifetime of consequence. And, when it comes to goal achievement, the importance of aligning habits to goals can’t be understated. Yet, there is little to no awareness around this technique we’re now calling Habit Alignment Technology™. There is a reason the greatest minds of their respective eras regarded habit as omnipotent.” By analyzing the concept of habit from all angles – science, philosophy, spirituality and personal achievement – The Habit Factor aims to strip the negative connotations from the word “habit” and expose its positive, life-changing and seemingly magical powers when applied toward goal achievement.

Have you ever wondered why your results aren’t equal to your capabilities or full potential? The Habit Factor® reveals the answer and presents an innovative, simple and powerful technique proven to improve people’s lives.

The Habit Factor methodology for goal achievement is a best-selling iPhone/iPod app (Productivity) and was recently released into the Android Marketplace. The app has received international acclaim and has touched the lives of tens of thousands of people worldwide, praised by top personal-development coaches, doctors and trainers around the world.

For more information about The Habit Factor book, visit Amazon.com and “Look Inside.” http://amzn.to/THF2011.

Equilibrium Enterprises
Gretchen Grunburg