New Book Shows How Average Performers Can Become Superstars

In his new book ‘Winning Companies; Winning People’ Prof. Colin Coulson-Thomas shows how average performers can become superstars and ordinary companies world leaders. Workgroup productivity and corporate performance can be transformed to deliver commercial success for organisations and personal satisfaction for individuals.

Peterborough, United Kingdom, January 31, 2007 --( Average performers can be helped to adopt the winning ways of high performing superstars. Speaking in Kalkota at the 17th World Congress on Total Quality, Prof. Colin Coulson-Thomas revealed that workgroup productivity and corporate performance can be transformed to deliver commercial success for organisations and personal satisfaction for individuals. His new book ‘Winning Companies: Winning People’ (Kingsham Press, 2007) shows how.

Why are some people so much more effective than others who undertake similar tasks in equivalent circumstances? What do the high performers do differently? The Winning Companies: Winning People research programme examines how people operate in important areas such as building relationships, bidding, pricing, purchasing and exploiting know-how.

Over 4,000 organisations from smaller firms to major corporations have participated in the University of Lincoln programme led by Prof. Coulson-Thomas. Some 2,000 of these have contributed to studies to identify critical success factors for key business development activities. The findings are remarkably consistent across sectors, professions and different sizes of organisation.

Areas examined range from communicating to visioning. Because most success factors are attitudinal and behavioural, investigating teams can distinguish the approaches of high performers or winners from the practices of low achieving losers. The results are summarised for the first time in Coulson-Thomas’ book ‘Winning Companies: Winning People’.

The book is good news for people and organisations who would like to raise their game. It provides a compendium of the differing approaches of winners and losers for those with ambitions to build successful businesses and achieve their full potential.

According to Prof. Coulson-Thomas, “Identified winning ways can be quickly adopted. Every participant in the research programme could boost performance by embracing additional critical success factors and adopting more winning approaches.”

The Professor believes India and other ambitious countries could be one of the main beneficiaries of his research findings: “Companies could quickly move up value chains, by capturing and sharing winning approaches in a much wider range of fields than those in which they currently excel. Good companies have the potential to become outstanding. India and other countries have rich pools of people who could be enabled to adopt the approaches of superstars.”

‘Winning Companies; Winning People, the differing approaches of winners and losers’ by Colin Coulson-Thomas is published by Kingsham Press (ISBN 1-904235-58-1; Price £19.95 plus postage and packing) can be ordered on-line from

Companies can now assess whether they operate a winning or losing approach to business development. The research team can generate bespoke benchmarking reports for companies that would like to compare their practices with their peers and high performing winners. Details of these and other services can be obtained from

Details of reports presenting critical success factors and winning ways identified by the Winning Companies; Winning People research programme and related bespoke benchmarking reports and workshops can be obtained from Prof. Colin Coulson-Thomas from

Professor Colin Coulson-Thomas an experienced chairman of award winning companies has advised over 100 boards on improving board and/or corporate performance and helped over 100 entrepreneurs and their business development teams to build businesses. He is the author of some 40 books and reports, has spoken at over 200 national, international and corporate events in some 35 countries and can be contacted by Tel: + 44 (0) 1733 361 149 and via

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