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White Cliff Computing Ltd

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WCCL Releases 'Motivator' Software in the Free Public Domain

The "Motivator" is a powerful, yet free software that pops up positive-habit-forming messages at pre-set intervals on the computer screen. The messages act as reminders about some positive goal that you wish to move towards, and that you have configured the software for.

Durham, United Kingdom, February 01, 2007 --( White Cliff Computing Ltd has announced the release of a powerful self-development product, christened 'Motivator' software, in the free public domain. The product promises to take the user closer to their goal of forming specific good habits through repeated reminders, as long as they are working before their computer.

The psychological basis behind the design of this software, according to its creator, Dr. Michael Masterman, is that a message that keeps appearing again and again on one single aspect of one's life tends to entrench itself in the subconscious mind, ultimately to manifest itself as a habit after some time. This is essentially an extension of Dr. Emile Coué's very-popular auto-suggestion technique, but takes advantage of the ubiquituous desktop that is now omnipresent. Instead of the individual "having to remember" to repeat a suggestion to themselves, this software does this job for them, by issuing reminders to the individual while they are busy on their computer.

The software is freely downloadable from this site -

The software is fully configurable. It may be auto-loaded when windows boots up. The user may enter messages pertaining to one single habit, say, "Accepting myself as I am", "Relax and Destress", "Thinking positive thoughts", "Sitting upright while working", and the like.

According to Dr. Masterman, "The Motivator software works on the principle of 'programmed rehearsal'. Anything that one does repeatedly over a period of time, becomes a part of one's habit portfolio. Whether it is bad-mouthing, or getting up early in the morning to go to the gym. Ironically, bad habits develop with very little effort. Good habits need to be consciously and deliberately inculcated. It is here that this software comes in handy, by repeatedly reminding you of the good habit that you have decided to work upon. And before long, this repetition gets included in your lifestyle."

Dr. Masterman further adds - "By releasing this powerful software in the free public domain, we hope to make our own contribution to the self-development efforts of every individual."

About WCCL -

Now in its eighth year of operations, White Cliff Computing Limited (WCCL) provides solutions in diverse domains through its network brand comprising over 80 web sites and nearly 2,000 products.

Contact Information
White Cliff Computing Ltd
Matt Urquhart
(+44) 7092 17 18 19
UK Fax: 07092 131 141

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