Derek Naylor Hosts MiniCo Webinar Focused on Self-Storage Marketing Metrics, Myths and ROI

Phoenix, AZ, January 12, 2011 --(PR.com)-- Marketing is a critical element in the success of a self-storage business, but wading through the possibilities to find a strategy that works can be difficult and confusing. Derek M. Naylor, President of Storage Marketing Solutions, will present a free webinar on January 19, 2011, to address common myths and misconceptions about self-storage marketing and identify new technology that may assist business owners to more accurately gauge their return on investment for various types of marketing. The webinar “Marketing Money Traps to Avoid at All Costs” will include the following topics:

Myths and misconceptions about self-storage marketing
Four marketing metrics to watch daily
Technology that identifies marketing ROI
The problem with tracking numbers

Storage Marketing Solutions is sponsoring the webinar, which will be moderated by MiniCo Publisher Poppy Behrens as part of the ongoing Mini‑Storage Messenger Self-Storage Webinar Series. For more information or to register, visit www.ministoragemessenger.com. Online registration is required for this free live event.

MiniCo Insurance Agency, LLC, publishes the “Mini-Storage Messenger,” the leading monthly trade magazine covering the global self-storage industry. Other publications include “Self-Storage Now!,” “Mobile Self-Storage Magazine,” “RV & Boat Storage Today,” “Self‑Storage Canada,” the “Self-Storage Almanac,” the “Self-Storage Construction & Renovation Handbook,” and the “Self‑Storage Buyer’s Guide."

Since 1974, Phoenix-based MiniCo Insurance Agency, LLC, has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.

For More Information:
Storage Marketing Solutions – www.storagemarketingsolutions.com

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