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Clarity Advantage Corporation

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Free Business Banking Webinar Offers Critical Insight Into Making Sound Business Lending Decisions

Risk assessment techniques, including a conversation model to help financial services professionals evaluate their customers’ and prospects’ abilities to manage their companies and repay borrowed money, will be shared by business banking consultant Clarity Advantage in a free webinar on Thursday, Feb. 17 at 12:00 PM EST.

Concord, MA, January 26, 2011 --( A critical challenge financial services professionals face is knowing enough about their customers’ and prospects’ business management capabilities and decisions. Without knowing what to look for and what questions to ask, risks can missed and red flags can be overlooked, putting bank profitability in jeopardy.

Business banking consultant Clarity Advantage will address this critical challenge in a free webinar to benefit commercial bankers, business bankers, small business bankers, small business specialists, branch managers, and new-to-position credit analysts. Entitled The Big C—Spotting the Red Flags, the one-hour webinar will be held on Thursday, Feb. 17 at 12:00 PM EST.

“The big question for bankers is, ‘Do your business customers and prospects really know what they’re doing?’” says Nick Miller, president of Clarity Advantage. “Everybody knows that cash repays loans and it’s management capabilities and decisions that determine whether there’s sufficient cash for repayment.”

During the webinar, Miller will provide a general conversation model (including frames of reference and key questions to ask) that will enable attendees to understand management disciplines and assess business owners’ or senior managers’ levels of expertise with regard to:

· Strategy
· Sales
· Operations management
· Financial management – forecasting, budgeting, and controlling

The conversation model is designed for bankers working with companies generating sales of $0 to $20 million.

To register for the webinar, please visit

About Clarity Advantage: Business banking consultant Clarity Advantage helps banks generate more profitable relationships faster with small and medium-sized companies, their owners, and employees. Clarity consulting, communications, sales tools and training help banks recruit and deploy sales team members, choose their best business and consumer prospects and clients, then approach, engage, sell, expand, and retain relationships. Clarity also assists banks with consumer sales and cash management sales. Clarity clients have posted increases in household penetration, cross-sells, deposit volume, and loan volume. Visitors to Clarity’s website,, can subscribe to “The Weekly Sales Thought,” a free eNewsletter and podcast focused on business-to-business selling and sales management.

Karen Tunks
Clarity Advantage

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Clarity Advantage Corporation
Karen Tunks

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