Sentrana Announces Appointment of Director of Technology Operations and Projects

Sentrana Inc. appoints Larry Bradley as Director of Technology Operations and Projects. Mr. Bradley will lead the planning, implementation, and operation of Sentrana’s IT infrastructure and processes and provide leadership in organizing and driving Sentrana’s portfolio of IT implementation projects.

Washington, DC, September 25, 2010 --(PR.com)-- Sentrana Inc., a Washington DC-based leader in scientific marketing solutions, announced today the appointment of Larry Bradley as Director of Technology Operations and Projects. Mr. Bradley will lead the planning, implementation, and operation of Sentrana’s IT infrastructure and processes and provide leadership in organizing and driving Sentrana’s portfolio of IT implementation projects. His experience lends the additional technology and process knowledge required to provide best in class client services and further extends Sentrana's ability to deliver world class client solutions.

“Larry will bring to bear his experience in IT strategy, architecture, and advisory services to the infrastructure support of Sentrana’s enterprise software product,” says Syeed Mansur, Sentrana CEO. “Since Sentrana’s MarketMover™ platform performs massive amounts of calculations on a daily basis we are deeply committed to constantly augmenting and refining the infrastructure that supports our client solutions. Larry’s expertise will be a great asset to the company,” adds Mr. Mansur.

Before joining Sentrana, Mr. Bradley worked for Gartner where he provided a broad range of strategic advisory services for Fortune 1000 companies, elite academic institutions and large US Government agencies. Mr. Bradley led the assessment, design and implementation of core management processes such as corporate and IT governance, program and project management and IT service delivery using frameworks such as Control Objectives for Information and related Technology (COBIT) and the Information Technology Infrastructure Library (ITIL). In Mr. Bradley’s final role at Gartner he was responsible for ensuring the integration of the recently acquired Burton Group’s consulting methodology, intellectual property and team members into Gartner.

“I am looking forward to bringing additional focus to internal operations to ensure that we have the cutting edge infrastructure and capabilities to meet the demands of Sentrana’s complex solutions,” says Bradley. “Sentrana’s operational capabilities are a cornerstone in providing our clients with competitive advantages and I am very excited to join a company with such operational excellence,” he adds.

Previous to Mr. Bradley’s tenure at Gartner, he worked for Georgetown University’s McDonough School of Business’ Technology Center. As the school’s Senior Engineer, Architect and Manager of Client Services, Mr. Bradley conducted the research, evaluation and negotiation of long term strategic partnerships with marquee vendors such as IBM, Cisco, EMC and Novell.
Mr. Bradley received his bachelor’s degree in Finance from Georgetown University and earned his International Executive MBA from the Georgetown University McDonough School of Business.

About Sentrana

Sentrana is a scientific marketing company. We help our clients make more informed and accurate decisions about product assortment, promotions & advertising, pricing, and sales force alignment with the data and capabilities they already possess. Our holistic demand optimization solutions integrate advanced predictive technology with the qualitative insights derived from human knowledge and experience. Sentrana’s SAP-certified MarketMover platform illuminates opportunities at the micromarket level of each customer and each product, enabling organizations to actively drive demand for their products and services. For more information, please visit www.sentrana.com.

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Sentrana, Inc.
Bahia Simons-Lane
202-507-4531
www.sentrana.com
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