Washington, DC, November 01, 2009 --(PR.com
)-- Sentrana Inc., a Washington DC-based leader in scientific marketing solutions, announced today the appointment of Chris Ritchie as Director, Solutions & Services. In this role, Mr. Ritchie will work closely with Sentrana's clients to develop scientific marketing solutions which address their specific business needs. Mr. Ritchie has extensive experience working with client management teams to tailor solutions to specific business unit strategies in order to deliver precise and actionable guidance on the tactical pricing, advertising, product mix and sales decisions they make on a daily basis.
“Chris will be working with executive and senior management teams to employ models and data analytics that deliver guidance to clients on pricing, advertising, product assortment and customer relationship management decisions,” says Syeed Mansur, Sentrana CEO. “Chris’ experience assisting multi-national clients in developing and implementing revenue growth strategies will be brought fully to bear on client solutions,” adds Mansur.
Mr. Ritchie has more than 15 years of consulting and operational experience assisting multi-national clients to develop and implement revenue growth strategies, and has led and successfully executed a range of assignments in the foodservice, manufacturing, distribution, technology, communications and energy industries. Prior to joining Sentrana, he was a member of the management consulting practice of BearingPoint, where he served as the leader of the revenue optimization solution team within the Strategy and Transformation practice.
“Sentrana’s commitment to client success and track record in delivering tremendous client value is compelling. When clients are able to make daily pricing, advertising, product mix and sales decisions that are optimized with one another as well as with their go to market strategy, it provides a significant advantage in the market. I look forward to joining the Sentrana team and working with Sentrana’s clients in order to extend that track record of success,” says Mr. Ritchie.
Mr. Ritchie holds bachelor's degrees in economics and management science from Rice University and a master’s degree in business administration from the Haas School of Business, University of California, Berkeley.
Sentrana is a scientific marketing company. We help our clients make more informed and accurate decisions about product assortment, promotions & advertising, pricing, and sales force alignment with the data and capabilities they already possess. Our holistic demand optimization solutions integrate advanced predictive technology with the qualitative insights derived from human knowledge and experience. Sentrana’s SAP-certified MarketMover™ platform illuminates opportunities at the micromarket level of each customer and each product, enabling organizations to actively drive demand for their products and services. For more information, please visit www.sentrana.com.