Market Metrix and SQInsight Partner: Cruise Lines Get a Total Guest Feedback Solution

Direct guest feedback combined with social media analytics provide 360 view of the guest experience

San Rafael, CA, March 02, 2011 --( Market Metrix and SQInsight Hospitality Consulting have entered into a strategic partnership to better serve the cruise industry. The partnership enables Market Metrix and SQInsight Hospitality Consulting to provide comprehensive guest opinion and performance analytics, combining direct guest feedback from Market Metrix with analysis of online reviews from all major cruise related travel sites and social media sites from SQInsight.

“Together, we represent the first comprehensive solution for the Cruise industry for those who want to combine sources of guest feedback for operational improvement, market intelligence, and competitive benchmarking,” said Robert Honeycutt, CEO of Market Metrix.

Developed by Market Metrix, CustomerMetrix™ for Cruise Lines is a real-time, hosted web-based system that establishes the foundation for guest feedback, service recovery and improvement action planning. Designed for flexibility, ease of use and actionable results, CustomerMetrix supports continuous improvement across all customer touch points and timely recovery efforts when you fall short of customer expectations. With new financial metrics and powerful reporting capabilities, CustomerMetrix impacts daily operations and executive decision–making to ensure strategic, continued improvement.

Developed by SQInsight Hospitality Consulting, S.Q.B.I. analyzes guest reviews from all major social media sites, including hotel and cruise line websites. S.Q.B.I. uses text analytics to leverage a critical and underused feedback source, written comments. The solution provides department managers and top executives with a decision–making tool, and better insight into company and competitor performance. S.Q.B.I. simply helps companies better understand and improve the guest experience, which leads to improved profitability.

About Market Metrix
Market Metrix provides the leading guest and employee feedback systems to the worldwide hospitality industry. We combine award–winning research and powerful technology to help clients make the right business decisions. Our Software–as–a–Service (SaaS) products are used more hospitality companies than any other, supporting thousands of hospitality businesses in 70+ countries. Market Metrix has been helping hospitality companies turn feedback into performance since 1996.

About SQInsight Hospitality Consulting
SQInsight Hospitality Consulting develops and markets the social media monitoring, review site and social media analytics product S.Q.B.I. for the hospitality industry. The initial target market has been cruise lines, but SQInsight Hospitality Consulting is now expanding its technology to other markets such as lodging, airlines and car rental agencies, to further market its solution worldwide.

Market Metrix
Vanesa Dadin