Enhanced Version of Media+1 from [x+1] Integrates Direct Publisher and Exchange-Based Media Buys, Expands Analytics
The enhanced version of Media+1 from [x+1] gives marketers and agencies the ability to integrate direct publisher buys with real-time bidding (RTB) buys. It helps them identify audiences of likely-to-buy consumers across their direct publisher buys, and validate those audiences. All the targeting data viewable in RTB can now be applied to direct publisher buys and run through [x+1]’s powerful analytics.
The expanded version of Media+1 will be introduced Thursday, April 7, 2011, at NexTargeting Summit 2011, sponsored by [x+1], with beta release scheduled for April 21.
It includes a new user interface (UI), expanded analytics and reporting, and the ability to integrate direct publisher media buys with Real-Time Bidding (RTB) or exchange-based buys.
Media+1 gives marketers and agencies the ability to identify audiences of likely-to-buy consumers across their direct publisher buys. They can now validate the audiences being delivered by publishers, and all the targeting data viewable in RTB buys can now be applied to direct publisher buys and run through [x+1]’s powerful analytics. New reach/frequency analytics enables them to quickly identify areas of duplication across the entire media plan, making it easier to rebalance and reallocate funds to drive greater campaign optimization.
“The expanded version of Media+1 provides a consolidated view of media performance across all types of inventory, regardless of how they are sourced or purchased,” said Tom Caputo, Vice President of Product Management for [x+1]. “This provides new, transparent views of digital media delivery, allowing companies to uncover consumer insights that will help drive performance.”
In addition to the integration of direct and exchange-based media buys, improved reporting capabilities of Media+1 include:
• Predictive Optimization Engine (POE™) Reports provide full transparency into [x+1]’s targeting models, helping marketers and agencies see what attributes are driving performance.
• Trader View Reports help with monitoring performance and budget allocation, for adjusting parameters like targeting and pricing.
• Summary View Reports provide side-by-side comparisons of the performance of different strategies and sources for greater optimization.
[x+1], a leader and innovator in maximizing digital media results, provides a Digital Marketing Hub that empowers agencies and marketers to optimize prospect and customer interaction across multiple digital channels. The [x+1] Hub allows the management of audience interactions across display media, search landing pages, websites and email through a single decision engine. Predictive response models enable automated, real-time targeting, allowing the right marketing message to be delivered to the right person at the right time and price. [x+1] can even integrate customer data and coordinate messaging with offline direct marketing programs. Top media agencies and companies in financial services, telecommunications, online services and travel have significantly increased the performance of their digital marketing by using [x+1]’s services. For more information, please visit www.xplusone.com; follow us on twitter @xplusone.