[x+1] Names Bridget Bidlack as Vice President of Product Management

Industry vet tapped to oversee product planning and execution at [x+1]. - August 16, 2012

[x+1] Expands Its POE™ Decision Engine to Other Online Ad Systems

POE and [x+1] Origin Enterprise DMP now integrate with DoubleClick, Adobe® Test&Target™ and Adobe® CQ, with extensibility to other systems virtually unlimited. - August 11, 2012

[x+1] Expands Audience Targeting in Its Origin Enterprise Data Management Platform

Real-time message relevance is driven through direct publisher buys, impression waste is reduced and performance is improved - August 01, 2012

[x+1] Announces New Integration of Its Origin Enterprise Data Management Platform with Adobe® Test&TargetTM

Combination of website testing and multi-touchpoint message and offer optimization available at an affordable price point. - July 26, 2012

[x+1] Names Digital Media Veteran Peter Moritz as Senior VP, Sales

[x+1] has hired Peter Moritz as its new Senior Vice President of Sales, reporting to President and COO Peter Massey. He had been running his own marketing strategy consulting business, PWM Associates, where he guided revenue strategies for agency, media, lead generation and technology companies. - July 21, 2012

[x+1] Creates National Strategic Agency Partnership Role to be Assumed by Jess Beldner

Digital marketing hub leader [x+1] has named Jess Beldner to the new position of Director, Strategic Agency Partnerships. This is in addition to her current role as Director, Central Sales, and due to her success cultivating and developing agency relationships in the Midwest region. - May 10, 2012

[x+1]’s New DMP QuickStart, an Easy, Cost-Effective Way to Experience the Power of the Leading Data Management Platform

[x+1], www.xplusone.com, today announced DMP QuickStart, a program that enables marketers to experience the benefits of a leading enterprise data management platform (DMP) more quickly and cost-effectively than others on the market today. - April 28, 2012

[X+1] Creates First-of-Its-Kind Experience Developer Partnership Program

[x+1], www.xplusone.com, today announced the creation of a first-of-its-kind Experience Developer Partner Program, designed to equip creative agencies to help their marketing clients build data-driven, multi-touchpoint campaigns and bridge the gap between creative, audience-driven media and direct... - April 28, 2012

[x+1] Makes Management Changes to Extend the Ecosystem Connections of Its Digital Marketing Hub

In order to strengthen its business partner and client relationships and improve the value of its digital marketing hub [x+1] has promoted David Skinner to SVP, Corporate Development, and hired Timothy Smith, former Chief Strategy Officer for social commerce pioneer Lemonade Inc., as SVP, Client Solutions. - April 20, 2012

[x+1] Hires Former Reprise Media President John Anagnost as Vice President of Sales, Eastern Region

John Anagnost, former president of search marketing agency Reprise Media, has been named to the new position of Vice President, Sales, Eastern Region for leading digital marketing hub provider [x+1]. - March 22, 2012

[x+1] Announces Origin 3.5, the Only Data Management Platform with Automated Real-Time Decisions for Email, SMS, Call Center and Web

[x+1] announces Origin 3.5, an evolutionary leap in the enterprise Data Management Platform (DMP) that delivers a true real-time application across a spectrum of inbound and outbound consumer touchpoints. It's the only DMP that enables automated real-time marketing content decisions for email, SMS, call centers, websites and chat. - March 02, 2012

Rick Landsman, Internet Advertising Pioneer and Inventor, Joins [x+1]

Leading digital marketing hub provider [x+1] has named Rick Landsman to the new position of Vice President, Engineering. Landsman, an Internet and digital media pioneer, has 12 patents to his credit, and another eight that are pending. He will oversee quality assurance, intellectual property development and database processes. - February 25, 2012

Former SymphonyIRI Executive Bill Sears Named VP of Solution Architecture at [x+1]

Bill Sears, former Vice President of Technology for consumer insights provider SymphonyIRI Group, has been named to the new position of Vice President, Solution Architecture for digital marketing hub leader [x+1]. In this role, he is responsible for matching client's critical business needs with [x+1]'s technology, consulting and implementation capabilities. - February 17, 2012

[x+1] Hires Digital Veteran and Lemonade Inc. Founder Tom Zawacki to Head Up Western Regional Client Strategy and Operations

Injecting some new entrepreneurial energy and vision, [x+1] has brought on board Tom Zawacki to the new position of Vice President, Western region, based in Los Angeles. He was the founder of Lemonade Inc., a pioneer in social commerce that was named a Website of the Year in 2007 by Time/CNN. - February 11, 2012

[x+1] Once Again Named to the OnMedia Top 100 List of Private Companies by AlwaysOn

Digital marketing hub leader [x+1] has been named to the OnMedia 100 by AlwaysOn for the second year in a row. The award recognizes companies that employ game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. - February 09, 2012

Former JWT CFO Peter Massey Named President and COO of [x+1]

Experienced marketing and advertising executive brings operational finance expertise to marketing technology leader. - January 14, 2012

[x+1] Origin 3.0 Sets a New Standard for Integrated Digital Marketing Capabilities, Performance

[x+1] Origin 3.0 is the only digital marketing hub that integrates an industry-leading Data Management Platform (DMP) with a patented decision engine to enable individual, data-driven user experiences across consumer touchpoints: websites, landing pages, display media, email, mobile apps and devices and offline direct marketing. - January 07, 2012

[x+1]’s Digital Marketing Hub Component Named as a Leader in Demand-Side Platform Category in Report by Independent Research Firm

Company cited in report for its strong management team, audience targeting capabilities, satisfied client base and algorithmic optimization - December 16, 2011

[x+1] Partners with Trust Metrics to Ensure Brand Safety, Quality of Online Ad Inventory

Trust Metrics will rank inventory, deliver quality ad environments for [x+1]’s major brand clients. - December 03, 2011

[x+1]’s New Web Services API for Server-to-Server Integration Gives Digital Marketers Greater Flexibility and Control

[x+1]’s new Web services application programming interface (API) give companies greater flexibility and security when integrating [x+1]’s Origin digital marketing hub with their existing web infrastructure and third-party applications, including mobile. - October 22, 2011

[x+1]’s Media-Aware Home Pages Connect Display Media, Website User Experiences to Improve Engagement, Conversion

A unique new offering, Media-Aware Home Pages from [x+1], www.xplusone.com, allow digital marketers to personalize a consumer’s website experience even if they didn’t click on a banner ad. They do this using contextual data gathered from sites where the person was served an ad. So no ad click – or even ad view – is required to tailor a message in real time. - October 14, 2011

[x+1] Announces Availability of Funnel R/F, Enabling Performance Gains Across the Purchase Funnel

[x+1]’s Funnel R/F enables marketers to optimize their media plan by identifying & executing the best combination of online ad reach and frequency to more effectively move consumers through the purchase funnel. - September 15, 2011

Marketing Analytics Expert Bill Seely Returns to [x+1] as Vice President of Analytics

Bill Seely has been named Vice President of Analytics for online targeting platform firm [x+1] in New York. A 20+ year veteran of marketing analytics and digital media, he had been Vice President of Digital Measurement and Analytics at Publicis Modem. - July 16, 2011

[x+1]’s New Research Gives Credit Card, Auto Insurance Marketers a Window Into Consumer Purchase Behavior

A new survey-based research initiative from [x+1] gives auto insurance and credit card marketers actionable purchase insights so they can more closely align their messaging with consumer purchase behavior, a first for the ad tech industry. - May 28, 2011

Enhanced Version of Media+1 from [x+1] Integrates Direct Publisher and Exchange-Based Media Buys, Expands Analytics

The enhanced version of Media+1 from [x+1] gives marketers and agencies the ability to integrate direct publisher buys with real-time bidding (RTB) buys. It helps them identify audiences of likely-to-buy consumers across their direct publisher buys, and validate those audiences. All the targeting data viewable in RTB can now be applied to direct publisher buys and run through [x+1]’s powerful analytics. - April 07, 2011

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