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Changing Landscapes in Post Production Explored at AlphaDogs 8th Annual Pre-NAB Editors' Lounge

Over 100 attendees turned out to learn more about what to expect at NAB and where the future of post-production is headed with this month’s topic, “Trends and predictions in Post-production in 2011 and beyond.”

Burbank, CA, April 09, 2011 --( Burbank based AlphaDogs Post Production hosted their 8th Annual
Pre-NAB discussion panel at the March Editors’ Lounge. Over 100 attendees turned out to learn more about what to expect at NAB and where the future of post-production is headed with this month’s topic, “Trends and predictions in Post-production in 2011 and beyond.”

Moderated by journalist and owner of Mobilized TV, Debra Kaufman, the panel consisted of experts in the field of post, including Lucas Wilson (Director of Business Development for 3ality Digital), Steve Cohen (Film/TV Editor and author of “Avid Agility”), Mark Raudonis (VP of Post Production at Bunim/Murray Productions), Michael Bravin (Technical Consultant and Founder of The Digital Picture Company), and Founder/Editor/Colorist of AlphaDogs Post Production, Terence Curren.

The evening kicked off regarding the buzz on the new Final Cut Studio being released sometime this Spring. Panelists discussed how Apple is changing the playing field and going their own way in preparing for the majority of content that’s predicted to be broadcast via live streaming in the near future. Owner of AlphaDogs Post Terence Curren comments, “Apple sees the future of broadcast being done over the Internet. This will create a different definition of what a professional editor would be.” What defines content and its delivery will change dramatically to more of an individualized entertainment experience. Lucas Wilson (Director of Business Development, 3ality Digital) comments, “New technology will be used to create emotional impact and immerse the individual emotionally beyond just linear storytelling.” Steve Cohen (Film/TV Editor, Author of Avid Agility) added, “Storytelling will still go into your soul deeper than technology can. That won’t go away.” It was agreed, that the key to being a successful editor is to be self sufficient into the new future of post.

The old business model is also beginning to erode with an evolution into new and different ways of doing things. Terence Curren comments, “We will need to learn how to make money off of small targeted audiences.” Mark Raudonis (VP Post Production, Bunim/Murray Productions) added to this by saying the consumer will get their content through more than one source and we need think in terms of the consumer viewing experience beginning on one screen and continuing onto a second, and third screen with the diversity of mobile devices that continue to go mainstream.

The disaster in Japan has had a major impact in the post world halting the production of HD-CAM-SR tape. This has caused a tape shortage which posed the question “Is tape dead?’ It’s estimated that in approximately 3 months post facilities will be forced to go file based. This presents a challenge, as there are currently no standards for file based delivery in regard to how footage will be displayed and interpreted by each device it’s played back on. File based deliveries currently have no commonly available and reliable archive methods which poses another major concern.

3-D was coined the “wild west” and does not appear to be a fad. Consumers now base their decision on whether to see a movie in 3-D based on story content vs. the 3-D experience. Bigger budgets still remain limited to film, while the broadcast market remains more events driven with the networks looking for a budget conscious business model for creating content. It was stressed that the editorial process for 3-D is quite different than 2-D. Cutting and pacing is quite distinct along with managing transitions with similar depth cues. There are things you simply can’t do in 3-D that you can in 2-D. To complicate matters even more, there is currently no QC for the technology. In order for an editor to learn the art of 3-D editing it was suggested by Lucas Wilson (Director of Business Development for 3ality Digital) to search for free 3-D footage to download.

The evening wrapped with an overwhelming vibe of reminding everyone that change is constant. Michael Bravin (Technical Consultant, Founder of The Digital Picture Co) commented, “We are going in a new direction with a new way of doing things that people will learn to embrace.”

To view the entire panel discussion and learn more tips from the panelists please visit

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Alpha Dogs Post Production
Julie Leibovitz

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