secondhalfPLAYBOOK.com Transparently Delivers the Internet to Male Boomers and Retirees
Less than 30% of men over 60, the wealthiest segment of the US population, are active internet users. By transparently delivering the internet without the obstacles and tech complexity, the secondhalfPLAYBOOK enables male boomers and retirees to improve and protect their lifestyle and connect with their kids and grandkids.
Although 77% of Americans use the internet usage decreases with age. Less than 30% of men over 60, the wealthiest segment of the US population, are active internet users. By delivering benefits of the internet without the obstacles and tech complexity, the secondhalfPLAYBOOK enables male boomers and retirees to improve and protect their lifestyle and connect with their kids and grand-kids.
The secondhalfPLAYBOOK is a private site. It requires no typing, eliminates all tech complexity and usage monitoring, and encourages internet usage. The site employs a twofold strategy. The first is to deliver information, without a browser, in an intuitive and consistent format. Acting on the user’s behalf, the secondhalfPLAYBOOK collects and filters data from over 400 web sites. Users access what they want by clicking on iPhone-like icons – called Playbooks. There are 28 Playbooks. They collectively deliver about 95% of a user’s needs, e.g. news, finance, sports, recreation, health and relationships.
Secondly, the secondhalfPLAYBOOK delivers tools to help users connect with their families. The first tool released is an Automated Photo Library. It eliminates the need to retrieve family photos from public sites. The Automated Photo Library strips photos attached to a user’s email and automatically stores and displays the photos.
The secondhalfPLAYBOOK is a member-based site. Two memberships are offered – a Baseline and Coach’s Corner Membership. The Baseline membership is free and the Coach’s Corner membership is $29.95 per year. For more information access:
Web site: www.secondhalfplaybook.com
Membership Q&A: http://www.secondhalfplaybook.com/sites/default/files/playbook-info.pdf
The secondhalfPLAYBOOK is a PayPal and Authorized.NET verified merchant. All purchases have a 100% user security and satisfaction guarantee. The site is built on a state-of-the-art content management system called Drupal. The secondhalfPLAYBOOK is the creation of a group of male boomers and retirees with the support of gifted generation “Y” developers. All are passionate about empowering non-Internet users with the information and tools available from the Internet. Our strategy is to remove internet obstacles and complexity and to encourage usage. Second Half PLAYBOOK, LLC is located in Sarasota, Florida - an ideal test market for it has the one of the US’s highest ratios of individuals over 60 to the total population.
 Web Is Dead. Long Live the Internet, Chris Anderson & Michael Wolff, http://www.wired.com/magazine/2010/08/ff_webrip/all/1
 For Those Facebook Left Behind, David Pogue,
 See PLAYBOOK exhibit
The secondhalfPLAYBOOK accesses over 400 web sites and delivers the information in a consistent, intuitive display. There's no typing, no internet complexity and the site is private.