"Shoe Balance" Holographic Technology Worn by Professional Athletes and Celebrities Now Available for Your Feet

EFX Performance Unveils Its New Line of Shoe Insoles with Embedded Hologram Technology

Mission Viejo, CA, June 16, 2011 --(PR.com)-- Driven by a desire to provide individuals with wellness products in innovative of ways, EFX Performance, Inc. announced today the introduction of a new line of shoe insole that is embedded with EFX holographic technology.

Users will benefit from the meticulously designed, ergonomic insoles which were developed to meet the needs of a variety of consumers. Unlike any other insoles currently on the market, these will be embedded with an EFX hologram in the heel of each insole.

EFX products, including bracelets, anklets and necklaces, are utilized by people from all walks of life and users have reported a wide variety of potential benefits.

“EFX knows how important the comfort of feet is to the overall wellness of the entire body,” said Jim Ruschman, resident of EFX Performance, Inc., “That’s why we’ve designed these insoles with the utmost attention to detail; EFX insoles are highly adaptable, maximizing benefits for a variety of user applications.”

The new line is available now in men’s and women’s sizes. To purchase EFX Performance insoles, or for more information, visit: www.efxusa.com.


Founded in 2009 and based in Orange County, California, EFX Performance, Inc. arranges for the manufacturing, licensing and distribution of holographic performance technology throughout the world. EFX holographic performance technology is embedded in a line of products including wristbands, necklaces, insoles and clothing that are worn on the body. EFX products are worn by people from all walks of life including professional and amateur athletes, performers, celebrities, military personnel, and senior citizens. EFX products are available for sale online, at major sporting and public events, and through a network of retail locations in more than 30 countries.

EFX Performance, Inc
James Chisum