MLB Luminary Joins Ranks of Elite Athletes at Team EFX Performance

Houston Astros Outfielder Hunter Pence is Feeling the EFX of Holographic Technology - June 16, 2011

"Shoe Balance" Holographic Technology Worn by Professional Athletes and Celebrities Now Available for Your Feet

EFX Performance Unveils Its New Line of Shoe Insoles with Embedded Hologram Technology - June 16, 2011

EFX Performance Partners with "Race to Erase MS" to Bring Attention to Multiple Sclerosis Awareness Month

May is Multiple Sclerosis Awareness Month and in continuing its efforts to create and redefine positive change in the lives of its users, EFX Performance has announced the roll out of a custom-made "Race to Erase MS" performance wristband. EFX Performance has pledged to contribute a portion of all proceeds earned through the sale of the signature bands to "Race to Erase MS" and the Nancy Davis Foundation for Multiple Sclerosis. - May 04, 2011

Pro Surfer and EFX Performance Team Athlete to be Crowned "Big Wave World Champion"

The second annual Big-Wave World Tour came to a close in late February with world famous big-wave surfer, Jamie Sterling taking first place, with more than 1,000 points separating Sterling and the second place competitor. EFX Performance team athlete Jamie Sterling will be officially crowned champion of the year-long tournament at a ceremony to be held in late April of this year. - March 19, 2011

"Ric O’Barry’s Dolphin Project" Partners with EFX Performance to Offer Beneficial Way for Advocates to Combat Dolphin Slaughter

In an effort to support and generate awareness for Ric O’Barry’s Dolphin Project (ROBDP), EFX Performance, a major producer of holographic performance bands, is utilizing its surging popularity and high visibility to create a signature band in an effort to help save dolphins from captivity and slaughter. - February 13, 2011

Geoff Blum Nominated for Prestigious Roberto Clemente Award

Houston Astros first baseman Geoff Blum has been chosen as a finalist for the Roberto Clemente award. The award is given to MLB players who show a commitment to excellence both on and off the field. The winner will be announced after voting as ended on Oct. 8. - September 15, 2010

Austen Seaholm Wins Gold at Inaugural World Leisure Games

American professional skateboarder Austen Seaholm won a gold medal at the 2010 World Leisure Games in ChunCheon, South Korea on Saturday. Seaholm took first in the Street Course competition at the B3 Action Sports Championship, one of nine of the international championships held at the games. - September 09, 2010

EFX Team Athlete Jamie Sterling Conquers Big Waves in Peru

Big Kahuna Jamie Sterling continues his success on the Big Wave World Tour (BWWT), this time taking first place at the Billabong Pico Alto Invitational in Peru on Thursday. The win, coupled with his fourth place finish at Punte de Lobos in May, puts sterling at the top of the BWWT rankings with 1690 points. - August 22, 2010

EFX Performance, Inc. Doing Their Part to Save the Sea

The oil spill in the Gulf of Mexico has brought much attention to the delicate balance of the ocean. While many people are outraged by the tragedy, they may not realize the full impact the disaster will have on wildlife in the gulf. Besides oil spills, there are many other problems and concerns... - July 15, 2010

EFX Performance, Inc. Announces New Pet Line

EFX Performance, Inc. Announces New Pet Line

As a leader in holographic performance technology, EFX is expanding its products to now benefit pets. - June 19, 2010

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