US Cellular Dealers and B2B Soft Prove Customer Service is Still King

B2B Soft Participates in US Cellular’s Illinois Regional Dealer Meetings

New York, NY, July 07, 2011 --( Customer satisfaction was the name of the game at the latest US Cellular Agent confab held in Bloomington, Illinois on June 15th. The regional meetings brought together more than 100 agents from Western and Central Illinois to align corporate strategy and participate in business and product workshops.

As a US Cellular valued vendor, B2B Soft, a leader in business-to-business software solutions specializing in retail management for the wireless/cellular industry, was invited to attend. Some of the other vendors present included Motorola, LG, Samsung, Navteq, Blackberry, and Emerson.

Dealers attending the show were given personalized demos of B2B Soft’s Wireless Standard, the industry’s premiere Point-of-Sale solution. Wireless Standard offers dealers a robust platform from which they can manage every aspect of their business, simply and effectively. From real-time connectivity across their entire enterprise, seamless integrations with activation sites, strong inventory controls and innovate vendor integrations, Wireless Standard provides a comprehensive solution that is currently used in over 4,000 wireless retail locations throughout North America.

The regional meeting was an opportunity for the B2B Soft team to reach out to US Cellular dealers and work with them to find more ways of improving and growing their business. “We were pleased to participate in the event and hear from US Cellular dealers about the challenges they’re facing, what specifically has been working well for them, and what else they need from their retail platform to make them even more successful,” says Steve Orlov, B2B Soft’s VP of Product Strategy.

“Customer satisfaction is a large part of the equation,” adds Don Rossi, B2B Soft’s VP of Sales and Marketing, referring to U.S. Cellular being named a J.D. Power and Associates 2011 Customer Service Champion. “Success and satisfaction go hand in hand, and we were able to demonstrate how many of Wireless Standard’s innovative features, like our intuitive phone finder, and access to handset protection and device recycling programs, effectively enhance the customer sales experience and in the process boost sales. We are always looking to find new ways to help wireless dealers satisfy their customers and we’re never satisfied until they are.”

About B2B Soft
B2B Soft is an innovative software solutions company providing vertical business solutions to improve management, Point-of-Sale and operational business processes for wireless and general retail markets and the consulting services they need to help them succeed in business. Specifically serving Wireless Retail for more than eight years and a leader in building Enterprise Point-of-Sale solutions. B2B Soft's platform enables companies to engage their customers through proven technology. More information about the company can be found at

About Wireless Standard
B2B Soft's flagship product, Wireless Standard, is a leading SaaS Point-of-Sale solution that provides access to software and its functions for the wireless industry. With an innovative approach to application delivery, Wireless Standard is a Cloud Computing utility designed to address the needs of the world's largest enterprises in wireless retail but is scalable so small and mid-size companies can also benefit as well from an enterprise class solution. Wireless Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Employee Management, Real-time Web Reporting and Activation and Commission Reconciliation. Today, over 4,000 wireless retailers deploy Wireless Standard at the Point-of-Sale for better business management and customer relations. For more information, visit

About U.S. Cellular
U.S. Cellular rewards its customers with unmatched benefits and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier has a strong line-up of cutting-edge devices that are all backed by its high-speed nationwide network that has the highest call quality of any national carrier. U.S. Cellular was named a J.D. Power and Associates 2011 Customer Service Champion and received PC Magazine's 2011 Readers' Choice Award. To learn more about U.S. Cellular, visit one of its retail stores or To get the latest news, promos and videos, connect with U.S. Cellular on, and

B2B Soft
Don Rossi
att: Wireless Standard POS