B2B Soft Attending Rural Cellular Association (RCA) Fall Expo

B2B Soft’s Wireless Standard Helping Carriers Empower Customers with Wireless Technology

New York, NY, September 15, 2011 --(PR.com)-- B2B Soft, a leader in business-to-business software solutions specializing in retail management for the wireless/cellular retail industry, is pleased to announce its attendance at the Rural Cellular Association’s Fall Expo, September 14-16, 2011. The event at the MGM Grand Hotel and Casino in Las Vegas, NV is set to bring carriers and their partners together to discuss consumer trends and find new strategies for building better networks.

The theme of this fall’s expo is Wireless Technology Empowering Consumers and B2B Soft’s Wireless Standard, the industry’s premiere Retail Management Platform, is being adopted by more and more carriers to help them do just that. Regional and smaller rural wireless carriers have to find new ways to effectively compete with the ever growing dominant national carriers. One of the ways is by taking advantage of new partnership opportunities that 4G technologies are increasingly making available.

Wireless Standard has been innovative with its integration of partner solutions that help carriers and their dealers provide additional and improved services that consumers are demanding. Integrations with eSecuritel, Protect Cell, and Global Warranty Group provide access to handset protection, with Flipswap and CExchange for device reuse and recycling, and with Retailigence for providing location-based mobile inventory and shopping data to consumers, are just a few examples.

In addition, Wireless Standard provides carriers with a centralized, customizable, modular system with a range of business functions that include customer management, service fulfillment, billing and revenue management, service assurance, integrations, inventory management and business intelligence tools.

Canada’s Public Mobile adopted Wireless Standard as the best way to help standardize sales transactions, track inventory, multiple plans, and commissions across all store locations, as well as improve the customer shopping experience at point of sale. The result: increased productivity, better inventory control, and improved customer service at each retail location all adding up to better business practices and greater success across their network.

Seamless integration with billing platforms has been integral to Wireless Standard’s success with wireless carriers. South Carolina’s CLEAR TALK deployed it for use with their SmartBox Mobile billing, and most recently Cycle30 selected the Wireless Standard platform to complete the wireless point-of-sale function in its order-to-cash platform specifically for all of Alaskan carrier GCI’s 33 retail locations.

B2B Soft’s partner, Cycle 30, which is exhibiting at the expo, has tied all of GCI’s wireless offerings together in a turnkey platform for scalable and reliable converged billing that includes convergent charging, rating and balance management for existing and emerging services across a variety of markets. Increased efficiency in sales, customer, and inventory management are helping GCI compete as all of its stores work off one central system.

“We’re looking forward to connecting with carriers at the RCA fall expo,” says Don Rossi, B2B Soft’s VP of Sales and Marketing. “It’s a great opportunity for us to better understand the challenges that the latest trends in wireless pose to carriers. Working with them, we can come up with new, innovative solutions to meet those trends and help them be more successful.”

About B2B Soft
B2B Soft is an innovative software solutions company providing vertical business solutions to improve management, Point-of-Sale and operational business processes for wireless and general retail markets and the consulting services they need to help them succeed in business. Specifically serving Wireless Retail for more than eight years and a leader in building Enterprise Point-of-Sale solutions. B2B Soft's platform enables companies to engage their customers through proven technology. More information about the company can be found at www.b2bsoft.com

About Wireless Standard
B2B Soft's flagship product, Wireless Standard, is a leading SaaS Point-of-Sale solution that provides access to software and its functions for the wireless industry. With an innovative approach to application delivery, Wireless Standard is a Cloud Computing utility designed to address the needs of the world's largest enterprises in wireless retail but is scalable so small and mid-size companies can also benefit as well from an enterprise class solution. Wireless Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Employee Management, Real-time Web Reporting and Activation and Commission Reconciliation. Today, over 4,000 wireless retailers deploy Wireless Standard at the Point-of-Sale for better business management and customer relations. For more information, visit www.wirelessstandard.com

About RCA
RCA was founded in 1992 by nine rural and regional wireless carriers as a carrier centric organization. Since its founding, RCA has grown to become the nation's leading association for competitive wireless providers serving all areas of the United States. Today, the licensed service area of RCA's nearly 100 carrier members covers more than 80 percent of the nation.

Headquartered in Washington, DC, RCA advocates on behalf of our members’ interests and works to educate policymakers on the key issues that impact our members’ ability to compete, survive, and thrive.

B2B Soft
Don Rossi
att: Wireless Standard POS