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B2B Soft Attending Verizon's 4th Annual Premium Retailer Summit

Wireless Standard's Powerful Solutions Helping to Provide Premium Dealers of America's Premium Wireless Network Provide Premium Service.

New York, NY, October 05, 2011 --( It's not easy being America's premium wireless network, but Verizon continues to be the nation's 4G leader despite a slightly turbulent year. The Verizon 4th Annual Premium Retailer Summit to be held in Chicago, Illinois on October 6, 2011 is set to be a festive function recognizing the accomplishments of Verizon's top dealers. The windy city event will convene at the Trump International Hotel, and B2B Soft, in support of Verizon dealers, is pleased to be attending.

B2B Soft, a leader in business-to-business software solutions specializing in retail management for the wireless/cellular retail industry, will be showcasing its latest version of Wireless Standard. Wireless Standard, the cellular industry's premiere Retail Management Platform, is currently used in over 4,000 wireless retail locations nationwide.

As 4G and smartphones increasingly become the choice of wireless consumers, dealers and agents need to keep up with ever more complex services and product offerings. Wireless Standard has been making a difference for Verizon retailers, giving them the speed and the flexibility to handle the wireless industry's rapid changes. The platform's modular features give dealers superior control of activations, inventory replenishment, and account and commission reconciliation.

With integrations for activations, reconciliations, payment processing, handset protection, and device recycling, Wireless Standard is finding favor with Verizon dealers who rely on it to provide premium customer service and earn premium profits. Celluphone, Verizon's largest master dealer with over 2,000 locations, has chosen it as their platform of choice.

"We're pleased to be a part of Verizon's Premium Retail Event," says Gary Khabinski, CEO of B2B Soft. "We fully support Verizon and their dealers and we're continually finding new solutions to help them stay ahead of the demands of being part of the nation's largest wireless network."

"Whether it's our intuitive phone finder making handset and plan selection a snap for customers and sales staff, or making the tracking of multiple plans, markets, and inventory a breeze for managers, Wireless Standard is providing dealers with the most comprehensive set of features and functions so they can provide their customers with the most comprehensive service."

About B2B Soft

B2B Soft is an innovative software solutions company providing vertical business solutions to improve management, Point-of-Sale and operational business processes for wireless and general retail markets and the consulting services they need to help them succeed in business. Specifically serving Wireless Retail for more than eight years and a leader in building Enterprise Point-of-Sale solutions. B2B Soft's platform enables companies to engage their customers through proven technology. More information about the company can be found at

About Wireless Standard

B2B Soft's flagship product, Wireless Standard, is a leading SaaS Point-of-Sale solution that provides access to software and its functions for the wireless industry. With an innovative approach to application delivery, Wireless Standard is a Cloud Computing utility designed to address the needs of the world's largest enterprises in wireless retail but is scalable so small and mid-size companies can also benefit as well from an enterprise class solution. Wireless Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Employee Management, Real-time Web Reporting and Activation and Commission Reconciliation. Today, over 4,000 wireless retailers deploy Wireless Standard at the Point-of-Sale for better business management and customer relations. For more information, visit

About Verizon Wireless

Verizon Wireless operates the nation’s fastest, most advanced 4G network and largest, most reliable 3G network. The company serves 106.3 million total wireless connections, including 89.7 million retail customers. Headquartered in Basking Ridge, N.J., with 83,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications and Vodafone. For more information, visit

Contact Information
B2B Soft
Don Rossi
att: Wireless Standard POS

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