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MyMediaInfo Launches Revolutionary New IMA Platform


Industry’s first integrated platform allows for key influencer identification across all mediums in one simple interface.

Waltham, MA, October 17, 2011 --(PR.com)-- MyMediaInfo, a leading provider of media intelligence solutions for public relations and marketing professionals, today announced the launch of the industry’s first integrated monitoring platform, the MyMediaInfo IMA Database.

MyMediaInfo IMA (Influencer, Monitor, Analyze) is the first and only platform in the industry to combine traditional and social media into one seamless, easy-to-navigate user interface. To date, available tools have offered only a segregated view of influencers based on the type of outlet to which they contribute. However, as outlets have blended their media types and bloggers, citizen journalists and other contributors have become as influential as traditional journalists, the need to identify key influencers across all types of media using one tool has become paramount. MyMediaInfo IMA gives users the ability to do this with a unique platform that integrates all media types into one workflow that will significantly improve efficiency and effectiveness.

This revolutionary new platform also features a comprehensive media monitoring tool that tracks hits across print, broadcast, online, and social media outlets on a global scale. In addition, the in-depth reporting and analytics functions within MyMediaInfo IMA will give public relations and marketing professionals the ability to measure return on their efforts and determine the success of their campaigns.

“With the blurring of lines between traditional and social media, it is a daunting and seemingly impossible task to identify key influencers and analyze hits across all types of media in one platform, however the need to do so has never been more critical to building successful public relations and marketing strategies,” said Gaugarin Oliver, Co-Founder and CEO of MyMediaInfo. “The convergence of traditional and social media into one revolutionary monitoring platform will not only change the way that MyMediaInfo users manage their media coverage across traditional, social, online, and broadcast media, but will also change the industry in terms of the caliber of solutions that users will expect from providers.”

Founded in 2006, MyMediaInfo has grown 300% year over year for the past three years and has launched an International contacts database as well as a Canadian contacts database this year. The company offers clients a scalable a la carte solutions suite to fit any size business, a flat-fee pricing structure, an on-the-go iPhone app, and the largest in-house research team in the industry.

To learn who the key influencers in your industry are, schedule a demo of MyMediaInfo IMA by visiting https://www.mymediainfo.com/press-release-monitoring.html or calling 888-901-3332 today.

About MyMediaInfo
As a leading provider of media intelligence and analysis solutions, MyMediaInfo develops innovative tools that are instrumental in helping public relations and marketing professionals meet their business objectives. With a solutions suite that includes media contact databases, editorial calendars, media monitoring tools, analytics and reporting, and customized professional services, MyMediaInfo employs the largest research team in the industry ensuring accurate, in-depth data. The MyMediaInfo database includes detailed information on hundreds of thousands of journalists, analysts and media contributors across North America. The database also incorporates LinkedIn and Twitter profiles so that users may leverage social media tools in their outreach. With decades of industry experience, the MyMediaInfo team is headquartered in Waltham, MA, just outside of Boston, with additional offices in Austin, Atlanta, California, Chicago, Washington D.C., and India. To learn more about MyMediaInfo, please visit www.mymediainfo.com or call us at (888) 901-3332.

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Contact Information
RedEgg Solutions, Inc.
Rachel Sherman
781-466-9800
Contact
www.mymediainfo.com

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