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BASE Announces Launch of New Website

New website offers simplified product information regarding Section 125 Plans and Section 105 Health Reimbursement Arrangements, great new resources, and improved personalized tools.

Adel, IA, October 21, 2011 --( BASE has announced the launch of a new version of This site not only has a new look, but is also full of new tools and features. BASE is hoping to provide a more user-friendly experience for introducing BASE products and resources.

BASE has simplified product information to make it easier for web users to find and understand. There are also plenty of new resources available for those looking to further enhance their business or just continue their education. These resources include:

BASE WebCE & CPE – Through the new site, visitors will find an online continuing education center. With the largest nationwide catalog of courses, this resource provides self-study continuing education for insurance, financial planning, and tax professionals to provide state-approved courses to satisfy CE and CPE requirements online.

Business Results Academy – The new site also offers another resource for businesses looking for a little extra help in developing a road map to success. By accessing the Business Results Academy through, business owners can utilize an e-learning marketing system to further build their business.

BASE users will continue to see improvements made to their online accounts, and BASE hopes to further enhance the personalized tools and resources available to them in the coming months.

“With the way the industry has continued to change due to healthcare reform, BASE was ready to change with it. Healthcare reform not only affects our business, but it also changes the way in which employers and participants look at tax advantaged benefit plans. BASE felt that we not only needed to enhance our current website to make it more user-friendly, but also keep open the possibility of adding additional products and services to fit the growing and changing needs of our clients,” said Adam Harrington, Vice President of Sales & Customer Service.

Aside from the resources BASE has added to the website, BASE anticipates new product offerings later this year. These new products will further expand the current portfolio of products BASE offers today, as well as providing more options to help contain healthcare costs for current and prospective clients.

Contact Information
Anne Case

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