Upcoming Webinar for Business Bankers to Focus on Cultivating Small Business Trusted Advisor Relationships

Clarity Advantage and Vertical IQ to reveal how bankers can be better advisors to their business clients in a complimentary webinar on Thursday, November 17, 2011 at 12:00 PM ET.

Concord, MA, October 25, 2011 --(PR.com)-- Business owners want their bankers to be experts in payment cycles and cash flows yet, according to a study conducted by Barlow Research Associates, less than 20% of small business and business banking customers participated in a conversation with their bankers about these issues in the last two years.

Consulting and bank sales training firm Clarity Advantage along with industry intelligence provider Vertical IQ will address this issue in a complimentary webinar entitled The Small Business Trusted Advisor: Where to Focus, How to Wow ‘Em. The one-hour webinar is scheduled for Thursday, November 17 at 12:00 PM ET and will benefit small business banking leaders, heads of retail and small business, heads of client experience, heads of small business strategy, small business bankers, and branch managers.

During the webinar, Clarity Advantage President Nick Miller and Vertical IQ President Bobby Martin will show attendees:

· The structure for the conversation business owners want to have with their bankers
· How to prepare for the conversation using industry information and financial statement information
· How to get into the conversation
· How to engage in the conversation even if they feel they’re not an expert at cash management
· How to build their expertise in cash management quickly
· How to use industry information effectively

Miller and Martin will also introduce Vertical IQ, a new tool designed to support bankers in their conversations with business owners.

To register for The Small Business Trusted Advisor: Where to Focus, How to Wow ‘Em, visit http://www.clarityadvantage.com/wst/2011/10/news/webinar-nov-17-the-small-business-trusted-advisor-where-to-focus-how-to-wow-em/

About Clarity Advantage: Consulting and bank sales training firm Clarity Advantage helps banks generate more profitable relationships faster with small and medium-sized companies, their owners, and employees. Clarity consulting, communications, sales tools and training help banks recruit and deploy sales team members, choose their best business and consumer prospects and clients, then approach, engage, sell, expand, and retain relationships. Clarity also assists banks with consumer sales and cash management sales. Clarity clients have posted increases in household penetration, cross-sells, deposit volume, and loan volume. Visitors to Clarity’s website, http://www.clarityadvantage.com, can subscribe to “The Weekly Sales Thought,” a free eNewsletter and podcast focused on business-to-business selling and sales management.

About Vertical IQ: Web-based industry intelligence tool Vertical IQ enables bankers to conduct smarter conversations with clients by offering information on a wide variety of industries from a banking perspective. Vertical IQ helps to improve the quality of sales delivery, shorten sales cycles, and generate more productive business-specific call preparation. Its focus on working capital content, banking products and solutions, and industry details supplies bankers with a more effective method of preparing for business calls. Vertical IQ also increases knowledge collaboration through the use of forums and serves to inform customers of current news relative to each industry. To learn more about Vertical IQ visit http://www.verticaliq.com or call 919-787-4600.

Clarity Advantage Corporation
Karen Tunks