Merrillville, IN, December 09, 2011 --(PR.com
)-- DirectBuy, the home improvement and furnishings club with confidential dealer pricing, recently launched their “Ultimate Dream Kitchen” Giveaway promotion that will run from December 5, 2011 – March 31, 2012. The “Ultimate Dream Kitchen” Giveaway is just in time for consumers’ new year’s resolution-fueled kitchen remodeling plans, with one lucky contestant being awarded with a $25,000 grand prize they can use to build the kitchen of their dreams in the coming year.
The promotion - designed to help attract families to DirectBuy’s unique concept - will be supported by various TV, print, and online advertising throughout the US and Canada that will challenge consumers to imagine what their kitchen could become with the help of DirectBuy. From the most sought-after brands in flooring and stainless steel appliances, to cabinetry, granite countertops, and lighting, members have access to a wide selection of merchandise to make their projects a reality – and save money in the process.
“We’re extremely excited to be able to offer consumers this incredible opportunity to not only learn about the benefits of DirectBuy membership, but also the chance to build the kitchen of their dreams – perhaps one they might not have been able to afford otherwise,” said DirectBuy’s Chief Marketing Officer Geoff Kehoe. “I’m personally looking forward to watching our grand prize winner turn their $25,000 into a fabulous kitchen makeover, and hopefully I’ll get some ideas for my next project, too.”
DirectBuy’s business model offers members the opportunity to purchase merchandise using confidential dealer prices from hundreds of manufacturers and suppliers, and many DirectBuy members have already used the benefits of buying direct to build their dream kitchens at substantial savings. So many members in fact, that in the US the company currently ranks third in total sales for cabinetry, ranks in the top 20 for major appliance sales, and sits in the top 5 for flooring – figures that cement DirectBuy as one of the largest suppliers of home improvement products in the entire industry.
For more than 40 years, DirectBuy has enabled its members to save hundreds of millions of dollars year after year on products ranging from kitchen cabinetry, countertops, and appliances to furniture, flooring, electronics, and even jewelry. The company’s more than 400,000 members throughout the US and Canada have the collective buying power to purchase directly from hundreds of name-brand manufacturers or authorized suppliers to avoid hidden retail markup on a wide variety of merchandise for their homes.
To enter the “Ultimate Dream Kitchen” Giveaway and learn more about DirectBuy, both consumers and current DirectBuy members who are 18 years of age and older can visit www.kitchengiveaway.com.