Global Warranty Group’s Wireless Protection Program Now Integrated Into B2B Soft’s Wireless Standard Retail Management Platform

Dealers Using Wireless Standard Have Another Great Program at the Ready for Holiday Cell Phone Shoppers

New York, NY, December 19, 2011 --( B2B Soft, a leader in business-to-business software solutions specializing in retail management for the wireless/cellular retail industry, is pleased to announce that Global Warranty Group’s Wireless Protection ProgramTM is now integrated into Wireless Standard. B2B Soft and Global Warranty Group recently partnered to provide wireless retailers with an integrated solution for selling handset replacement programs via B2B Soft’s Wireless Standard, the wireless industry’s premiere retail management platform.

GWG, through its signature Wireless Protection ProgramTM, is North America’s largest dealer based provider of insurance-backed handset replacement programs to over 7000 independent wireless retail locations.

The new feature gives dealers easy access to GWG’s Wireless Protection ProgramTM for their cellular customers, directly from Wireless Standard at the point of sale, making it simple to select and purchase additional coverage above the manufacturer’s warranty offering. The Wireless Protection ProgramTM provides coverage for damage not covered by the manufacturer’s warranty, and offers prepaid and monthly handset replacement programs for lost, stolen, broken, liquid and accidental damage wireless devices covering all carriers, makes, and models of wireless phones.

“With holiday shoppers flocking to newer, more sophisticated and expensive smartphones, additional replacement coverage is something they’re looking for, and a great way for retailers to increase profits without carrying any additional inventory or liability,” says Gary Khabinski, B2B Soft CEO. “With GWG’s Wireless Protection ProgramTM right at their fingertips, dealers using Wireless Standard have access to another great product that will increase their revenue and profitability, improve the marketability of their products, and enhance their customer service.”

About B2B Soft
B2B Soft is an innovative software solutions company providing vertical business solutions to improve management, Point-of-Sale and operational business processes for wireless and general retail markets and the consulting services they need to help them succeed in business. Specifically serving Wireless Retail for more than eight years and a leader in building Enterprise Point-of-Sale solutions. B2B Soft's platform enables companies to engage their customers through proven technology. More information about the company can be found at

About Wireless Standard
B2B Soft's flagship product, Wireless Standard, is a leading SaaS Point-of-Sale solution that provides access to software and its functions for the wireless industry. With an innovative approach to application delivery, Wireless Standard is a Cloud Computing utility designed to address the needs of the world's largest enterprises in wireless retail but is scalable so small and mid-size companies can also benefit as well from an enterprise class solution. Wireless Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Employee Management, Real-time Web Reporting and Activation and Commission Reconciliation. Today, over 4,000 wireless retailers deploy Wireless Standard at the Point-of-Sale for better business management and customer relations. For more information, visit

About Global Warranty Group
Global Warranty Group is a leading developer and administrator of product warranty and extended service contract programs to the consumer electronics, consumer appliances, cellular device and computer industries throughout the United States and Canada. The Company is backed by A.M. Best rated insurer, maintains a state of the art 24/7/365 call & customer support center and an extensive network of over 25,000 servicers providing in-home service, carry-in service and depot repair. 1-877-681-8244.

B2B Soft
Don Rossi
att: Wireless Standard POS