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VisualCalc Releases New Whitepaper Focused on Website Calculators

Free Whitepaper Outlines How Website Calculators Help Financial Institutions Increase Custom Acquisition, Improve Custom Satisfaction and Retention, and Reduce Transaction Costs

El Dorado Hills, CA, January 06, 2012 --( VisualCalc, a leading provider of web-based analysis software, today released a new whitepaper – the VisualCalc Calculator Whitepaper – that explores a variety of topics related to website calculators and online decision support tools. This free whitepaper, which is available on VisualCalc’s website at, outlines the need for, and benefits of, the deployment of website calculators and other customer decision support tools on financial institution websites.

The current economic and technology environment has created both challenges and opportunities for financial institutions. As more of the consumer banking experience moves to the Internet - today there are over 60 million Internet banking users in the U.S., and approximately 60% of adults do some form of online banking - financial institutions are looking for ways to harness this trend in order to improve overall profitability.

Website calculators provide financial institutions with an effective tool for capitalizing on this evolving market environment. Website calculators can provide financial institutions with a number of benefits, including:

· Improve customer satisfaction
· Reduce customer churn
· Minimize cross-institution price shopping
· Stimulate cross-selling and up-selling
· Improve lead conversion and custom acquisition
· Reduce transaction costs

“The rapid adoption of the Internet and online banking has created both challenges and opportunities for financial institutions,” said Amit Mazumdar, CEO of VisualCalc. “Website calculators and decision support tools, like our VisualCalc Calculators, can help these institutions harness this trend and use it to their maximum advantage.”

About VisualCalc
VisualCalc ( provides easy, affordable, web-based analysis software that helps companies of all sizes grow and manage their business. Since its founding in 2000, VisualCalc has been focused on its vision of making the analysis of complex data accessible to the everyday user. VisualCalc’s unique combination of technology and expertise helps consumers and businesses alike analyze complex data quickly and easily, resulting in better, faster decisions. VisualCalc’s analysis software includes two categories of products: 1) VisualCalc Website Calculators, which companies provide to their customers to help them quickly and easily evaluate their products and services, and 2) VisualCalc Management Dashboards, which help companies monitor and manage their business. VisualCalc is also the creator of, a free website containing public dashboards focused on today’s most topical issues. VisualCalc is a privately held company headquartered in El Dorado Hills, California.

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