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eSecuritel’s Cell Phone Insurance and Replacement Program Now Integrated with B2B Soft’s Wireless Standard

Fully Integrated Comprehensive Coverage Gives Both Retailers and Their Customers Something to Smile About.

New York, NY, January 11, 2012 --( B2B Soft, a business-to-business software company specializing in retail management for the wireless/cellular retail industry, is pleased to announce the integration of eSecuritel’s handset insurance and replacement program with its retail management platform, Wireless Standard. Wireless Standard is the cellular retail industry's premiere business solution, currently deployed in over 4,000 wireless retail locations worldwide.

25% of all mobile wireless subscribers report their device lost, stolen, or damaged. Unlike other services where only malfunction is covered, eSecuritel provides protection for new, used, or prepaid wireless devices against loss, theft and accidental damage as well as mechanical/electronic failure and malfunction.

With eSecuritel, both wireless retailers and their subscribers stand to benefit. Customers have peace of mind knowing that their devices are covered and that the claims process is simple and easily manageable online. They can even receive their high quality phone and device replacements that same day.

Dealers enjoy fast access to the eSecuritel system from directly within the Wireless Standard point-of-sale. eSecuritel’s proprietary Handset Information Tracking System (HITS™) gives wireless retailers an easy, seamless way to enroll customers, view program metrics and track the claims process, all from their web browser.

With the burden of program management removed, retailers can focus on selling, knowing that their customers’ phone problems are being addressed quickly. They can rest assured that eSecuritel covers every stage of the wireless device life-cycle—from buyer’s remorse, to extended and out of warranty, ensuring customer satisfaction and loyalty.

“Dealing with device protection and replacement is crucial to addressing consumer concerns and enhancing customer service and satisfaction,” says Gary Khabinski, B2B Soft CEO. “The eSecuritel integration is one more way that Wireless Standard meets the needs of wireless dealers and their customers, ensuring a steady revenue stream and increased customer loyalty.”

About B2B Soft
B2B Soft is an innovative software solutions company providing vertical business solutions to improve management, Point-of-Sale and operational business processes for wireless and general retail markets and the consulting services they need to help them succeed in business. Specifically serving Wireless Retail for more than eight years and a leader in building Enterprise Point-of-Sale solutions. B2B Soft's platform enables companies to engage their customers through proven technology. More information about the company can be found at

About Wireless Standard
B2B Soft's flagship product, Wireless Standard, is a leading SaaS Point-of-Sale solution that provides access to software and its functions for the wireless industry. With an innovative approach to application delivery, Wireless Standard is a Cloud Computing utility designed to address the needs of the world's largest enterprises in wireless retail but is scalable so small and mid-size companies can also benefit as well from an enterprise class solution. Wireless Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Employee Management, Real-time Web Reporting and Activation and Commission Reconciliation. Today, over 4,000 wireless retailers deploy Wireless Standard at the Point-of-Sale for better business management and customer relations. For more information, visit

About eSecuritel
Founded in 2001, eSecuritel, the expert in comprehensive cell phone insurance and replacement programs, delivers an unparalleled customer experience for subscribers and profitability for carriers and dealers. Unlike other services where only malfunction is covered, eSecuritel provides phone protection for new, used, or prepaid wireless devices against loss, theft and accidental damage as well as mechanical/electronic failure and malfunction. As the cornerstone to our services delivery, our Handset Issue Tracking System, or HITS™ technology, easily integrates with a carrier’s or dealer’s systems, managing all aspects of the mobile phone insurance program from subscriber enrollment to claim fulfillment. It removes the burden of program management, making it possible to deliver faster adjudication and replacement services to subscribers. For more information please visit

Contact Information
B2B Soft
Don Rossi
att: Wireless Standard POS

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