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Cricket Dealers Turn to the Wireless Standard Platform to Power 35 More Retail Locations Across the US

4 More Wireless Dealers Favor Wireless Standard for Improving Store Productivity and Enhancing Customer Service

New York, NY, January 20, 2012 --( B2B Soft, a business-to-business software company specializing in retail management for the wireless/cellular retail industry, is pleased to announce that four Cricket authorized dealers are now using the Wireless Standard retail management platform to power their combined 35 retail locations across the United States. Wireless Standard, the industry’s premier Point-of-Sale platform is now deployed in over 4,500 wireless storefronts worldwide.

Spacetel Corp and Money Good Wireless in Fresno, CA along with Wireless Unlimited of North Carolina and Wireless Masters of Arizona have all turned to B2B Soft’s Wireless Standard for much the same reason: with it they can successfully and effectively manage every aspect of their wireless retail operations.

Expressly designed to help retailers easily handle rapid changes in inventory and offer a wide variety of products and services all from a central point-of-sale, Wireless Standard provides an integrated solution that brings consistency of process to every facet of wireless retail: from payment processing and partner integrations to streamlined POS as well as powerful reporting and inventory management.

“Wireless Standard has made a huge difference for us,” says Nadim Nazir of Wireless Masters which has Wireless Standard currently running its 16 retail locations. “With it we can easily track inventory across all of our locations so we know what we can sell at any given time. Working all of our stores off of one central system has provided much greater efficiencies and really simplified billing and reconciliation.”

“Changes in wireless retail happen at breakneck speeds these days,” says Don Rossi, B2B Soft’s VP of Sales and Marketing. “Wireless Standard is set up to handle changes in device inventory, accessories, plans and promotions seamlessly. Integrated programs like vendor managed inventory, handset protection, bill payment, and credit card processing enable wireless retailers to sell more products faster, more efficiently, and more effectively. That’s a pretty good recipe for success.”

About B2B Soft
B2B Soft is an innovative software solutions company providing vertical business solutions to improve management, Point-of-Sale and operational business processes for wireless and general retail markets and the consulting services they need to help them succeed in business. Specifically serving Wireless Retail for more than eight years and a leader in building Enterprise Point-of-Sale solutions. B2B Soft's platform enables companies to engage their customers through proven technology. More information about the company can be found at

About Wireless Standard
B2B Soft's flagship product, Wireless Standard, is a leading SaaS Point-of-Sale solution that provides access to software and its functions for the wireless industry. With an innovative approach to application delivery, Wireless Standard is a Cloud Computing utility designed to address the needs of the world's largest enterprises in wireless retail but is scalable so small and mid-size companies can also benefit as well from an enterprise class solution. Wireless Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Employee Management, Real-time Web Reporting and Activation and Commission Reconciliation. Today, over 4,000 wireless retailers deploy Wireless Standard at the Point-of-Sale for better business management and customer relations. For more information, visit

Contact Information
B2B Soft
Don Rossi
att: Wireless Standard POS

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