Book Release: Breakthrough Food Product Innovation Through Emotions Research, by David Lundahl, Founder of InsightsNow, Inc.
Breakthrough Food Product Innovation through Emotions Research provides a clear answer to why success rates are so low in the consumer packaged goods industry. It lays out a roadmap for product innovation to make ideas successful. Throughout this book, Lundahl inspires readers to make a paradigm shift in how they approach product innovation.
Corvallis, OR, January 25, 2012 --(PR.com)-- Brand owners are in crisis mode. Consumer trust is plummeting. Product launches within the consumer packaged goods industry struggle to achieve successful outcomes. Breakthrough Food Product Innovation through Emotions Research provides a clear answer to why success rates are so low in the consumer packaged goods industry. It lays out a roadmap for product innovation to make ideas successful. Throughout this book, Lundahl inspires readers to make a paradigm shift in how they approach product innovation.
Key Features
· Presents behavior-driven approaches to innovation for the development of breakthrough products.
· Illustrates a collaborative framework to inspire creativity and guide decision making through emotions insights.
· Explores a research framework that gets to the “whys” of consumer behavior by distilling the science of emotions into research insights.
· Defines design and development methods to build sensory cues into market messaging, packaging and packaged foods that deliver emotional impact.
The key features will be accompanied with several product success stories that show how understanding consumer behavior leads to deeper emotive connectivity, a broader playing field for differentiation, and speed to market. Throughout, Lundahl uses case studies and real-world examples of product launch successes and failures. It is a must-read for anyone involved in product development, consumer research, marketing, and/or those looking for a unique way to innovate.
Breakthrough Food Product Innovation through Emotions Research is a publication of Academic Press, an imprint of Elsevier, Inc. For special offers go to, www.behaviorlens.com/resources/publications.
About the Author
David Lundahl is an expert in applying consumer and marketing research to product innovation and development; bridging the gap between brand and consumer through a behavior-driven approach to innovation. Trained as a statistician and food scientist, Lundahl is known for his statistical applications to product development. Yet, his passion for product development has led him down a unique path – providing innovation teams a diverse set of disciplines, from innovation process management to marketing research and behavior psychology.
Lundahl was a founding faculty member at the Oregon State University Food Innovation Center in 1996. He chaired the Sensory and Consumer Sciences Division of the Institute of Food Technology in 2000. In 2003, he founded InsightsNow, Inc. – recognized as one of the fastest growing U.S. based market research companies. More recently, in 2011, Lundahl created BehaviorLens™; a new approach to innovation that leads companies toward bold innovation through a proprietary framework that makes operational the science of consumer behavior.
To schedule interviews with the author, or to conduct a book review, contact:
Amanda Anderson
amanda.anderson@insightsnow.com
541.757.1404 ext.273
www.InsightsNow.com -- www.BehaviorLens.com
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Key Features
· Presents behavior-driven approaches to innovation for the development of breakthrough products.
· Illustrates a collaborative framework to inspire creativity and guide decision making through emotions insights.
· Explores a research framework that gets to the “whys” of consumer behavior by distilling the science of emotions into research insights.
· Defines design and development methods to build sensory cues into market messaging, packaging and packaged foods that deliver emotional impact.
The key features will be accompanied with several product success stories that show how understanding consumer behavior leads to deeper emotive connectivity, a broader playing field for differentiation, and speed to market. Throughout, Lundahl uses case studies and real-world examples of product launch successes and failures. It is a must-read for anyone involved in product development, consumer research, marketing, and/or those looking for a unique way to innovate.
Breakthrough Food Product Innovation through Emotions Research is a publication of Academic Press, an imprint of Elsevier, Inc. For special offers go to, www.behaviorlens.com/resources/publications.
About the Author
David Lundahl is an expert in applying consumer and marketing research to product innovation and development; bridging the gap between brand and consumer through a behavior-driven approach to innovation. Trained as a statistician and food scientist, Lundahl is known for his statistical applications to product development. Yet, his passion for product development has led him down a unique path – providing innovation teams a diverse set of disciplines, from innovation process management to marketing research and behavior psychology.
Lundahl was a founding faculty member at the Oregon State University Food Innovation Center in 1996. He chaired the Sensory and Consumer Sciences Division of the Institute of Food Technology in 2000. In 2003, he founded InsightsNow, Inc. – recognized as one of the fastest growing U.S. based market research companies. More recently, in 2011, Lundahl created BehaviorLens™; a new approach to innovation that leads companies toward bold innovation through a proprietary framework that makes operational the science of consumer behavior.
To schedule interviews with the author, or to conduct a book review, contact:
Amanda Anderson
amanda.anderson@insightsnow.com
541.757.1404 ext.273
www.InsightsNow.com -- www.BehaviorLens.com
###
Contact
InsightsNow, Inc.
Amanda Anderson
541-757-1404 ext.273
www.insightsnow.com
Amanda Anderson
541-757-1404 ext.273
www.insightsnow.com
Contact
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