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TFI Envision, Inc.

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Focus Products Kitchen Group Taps TFI Envision to Design New Product Packaging Graphics


"It was important that the consumer understood what this product does, while retaining the brand look that we (TFI Envision) had established in Q4 09 packaging redesign."

Norwalk, CT, January 26, 2012 --(PR.com)-- Focus Products Kitchen Group tapped TFI Envision again to design the packaging for their new product - Amco Houseworks Color Alert™ 60 Minute Timer. Taking an age old kitchen accessory on to another level, Amco Houseworks created this timer that uses color and sound to alert cooks: It stays green while cooking, pulses yellow when there's less than 10 minutes to go, pulses red with 1 minute or less, then sounds an alarm when done. The three vibrant colors allow monitoring with one quick glance across the room.

"It was important that the consumer understood what this product does, while retaining the brand look that we (TFI Envision) had established in Q4 ‘09 packaging redesign. Introducing visuals of each stage of color lights not only simplified the communication, it also gave the packaging ‘shelf pop’. Available online and in stores now," said Elizabeth Ball, President and Creative Director of TFI Envision, Inc.

To date, this line of Amco Houseworks branding and packaging designed by TFI Envision has received awards for design excellence by the American Package Design Awards, Advertising Club of Westchester Big W Awards and the American Graphic Design & Advertising 27 Awards.

Since 1975, TFI Envision, based in Norwalk, CT, has specialized in branding, packaging, promotion, digital and corporate communications.

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Contact Information
TFI Envision, Inc.
Elizabeth P. Ball
203-845-0700
Contact
www.tfienvision.com
203-919-6545

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