President and CEO of InsightsNow, Inc. to Present at Wellness 12 in Rosemont, IL

An Annual Conference of IFT

Corvallis, OR, February 02, 2012 --( Dave Lundahl Ph.D., President and Chief Executive Officer of InsightsNow will co-present with Rachel Cheatham Ph.D., Adjunct Assistant Professor, Friedman School of Nutrition, Science and Policy, Tufts University at IFT’s annual conference – Wellness 12.

The presentation will take place at 8am on Thursday, March 29th 2012 during session track “Weight Management.” The presentation is entitled Achieving Wellness through Behavior Innovation.

A revolutionary approach to food product development, behavior-driven innovation (Lundahl, 2012) will be the focus of the talk, with emphasis on how it is designed to encourage more healthful consumption. The presentation will then drill down into two subjects: the first discussion will be on how current consumption patterns for meals, snacks, and other eating occasions intersect with more healthful food choices – followed by how behavior-driven innovation can be applied to increased wellness by changing meal replacement behavior through innovation.

Go to to learn more about Wellness 12 and the upcoming talk Achieving Wellness through Behavior Innovation.

About InsightsNow, Inc.
InsightsNow helps consumer packaged goods companies develop better products. What makes us different from other research companies? We tackle our clients’ unique and difficult challenges – giving them better insights to help them make better market decisions. To do this, we house a team of brilliant consultants, researchers and software developers to ensure our proprietary technology is above par and that InsightsNow is on the forefront of leading research approaches.

InsightsNow was founded in 2003 by David Lundahl, Ph.D. Our dedication to innovation and growth has resulted in a 95% recommendation rate and five-time acknowledgment by the Portland Business Journal as one of Oregon’s fastest growing private research companies. Learn more about our broad portfolio of custom research offerings,, or check out our behavior-driven research products,

Lundahl, D.S. 2012. Breakthrough Food Product Innovation through Emotions Research. Elsevier, Inc. London, UK.

InsightsNow, Inc.
Amanda Anderson
541-757-1404 ext.273