B2B Soft California Bound for a Trio of MetroPCS Regional Dealer Events

As MetroPCS Dealers Kick Off 2012, B2B Soft’s Wireless Standard Helps Them Score Bigger Profits by Delivering Superior Customer Service

New York, NY, February 06, 2012 --(PR.com)-- While either football’s Giants or Patriots might be headed to Disneyland after winning the Super Bowl on February 5th, B2B Soft will be heading to Los Angeles, CA to join regional MetroPCS dealers as they kick off 2012 with a dealer appreciation and sales rally dinner at the LA Music Center’s Dorothy Chandler Pavilion on February 6th. Approximately 650 dealers are expected to co-mingle and celebrate at Monday’s event which is to be followed by regional dealer meetings in Sacramento and San Francisco on the 7th and 8th of February, respectively.

A valued MetroPCS vendor, B2B Soft, a leader in business-to-business software solutions specializing in retail management for the wireless/cellular retail industry, is pleased to be attending the California events. B2B Soft’s Wireless Standard is the industryʼs premier Retail Management Platform, and is deployed in over 4,500 retail stores nationwide and in over 50 percent of MetroPCS’ authorized dealer locations.

The Wireless Standard customizable and modular retail platform is helping MetroPCS dealers offer a superior customer service experience by making everything from handset selection to device protection a breeze, while streamlining and automating the inventory and reconciliation processes. Wireless Standard’s range of business functions include customer management, service fulfillment, billing and revenue management, service assurance, integrations, inventory management and business intelligence tools. All stack up to give dealers a comprehensive point of sale solution that simplifies the intricacies of wireless retail and frees them up to spend more time better serving their customers.

4GLTE service and smartphones are fueling an exciting array of new applications resulting from new partnership opportunities that 4G technologies are making available. Wireless Standard’s innovative integrations of partner solutions continues to help carriers like MetroPCS and their dealers provide additional and improved services that meet consumer demand. Integrations with eSecuritel, Protect Cell, and Global Warranty Group for access to handset protection, Flipswap and CExchange for device reuse and recycling, and with Retailigence for providing location-based mobile inventory and shopping data to consumers, are just a few.

“MetroPCS dealers value and trust the Wireless Standard platform to thoroughly and comprehensively help them manage their business,” says Gary Khabinski, B2B Soft CEO. “We’re pleased to now support over 2,000 MetroPCS doors and a majority of their larger dealers.”

“We strive to innovate and continually improve Wireless Standard,” says Don Rossi, B2B Soft’s VP of Sales and Marketing. “Regional events are great for connecting with dealers, building rapport, learning their concerns and better understanding their needs. Face to face, we’re building stronger relationships that are helping us to build an even better Wireless Standard. One that satisfies dealer needs head on, enabling them to work more efficiently, sell more effectively, grow customer loyalty, and ultimately, be more profitable.”

About B2B Soft
B2B Soft is an innovative software solutions company providing vertical business solutions to improve management, Point-of-Sale and operational business processes for wireless and general retail markets and the consulting services they need to help them succeed in business. Specifically serving Wireless Retail for more than eight years and a leader in building Enterprise Point-of-Sale solutions. B2B Soft's platform enables companies to engage their customers through proven technology. More information about the company can be found at www.b2bsoft.com.

About Wireless Standard
B2B Soft's flagship product, Wireless Standard, is a leading SaaS Point-of-Sale solution that provides access to software and its functions for the wireless industry. With an innovative approach to application delivery, Wireless Standard is a Cloud Computing utility designed to address the needs of the world's largest enterprises in wireless retail but is scalable so small and mid-size companies can also benefit as well from an enterprise class solution. Wireless Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Employee Management, Real-time Web Reporting and Activation and Commission Reconciliation. Today, over 4,000 wireless retailers deploy Wireless Standard at the Point-of-Sale for better business management and customer relations. For more information, visit www.wirelessstandard.com.

About MetroPCS Communications, Inc.
Dallas-based MetroPCS Communications, Inc. is a provider of no annual contract, unlimited wireless communications service for a flat-rate. MetroPCS is the fifth largest facilities-based wireless carrier in the United States based on number of subscribers served. With Metro USASM, MetroPCS customers can use their service in areas throughout the United States covering a population of over 280 million people. As of June 30, 2011, MetroPCS had approximately 9.1 million subscribers. For more information please visit www.metropcs.com.

B2B Soft
Don Rossi
att: Wireless Standard POS