SAB Miller Beer Floats Record 72' Billboard

Cervecia Nacional brand, Atlas Beer, has launched a 2000 square foot floating billboard on the seas of Panama Bay. The inflatable billboard branding, supplied by Panama Portable Billboards and designed by bbi Displays, promotes the "El Sabor Por Mi Gente" campaign.

Santa Monica, CA, February 05, 2012 --( A massive amphibious inflatable billboard is being towed by a boat in Panama Bay for Atlas, the most popular beer in Panama. The "El Sabor Por Mi Gente" campaign appears on the water amongst the commercial and residential skyscrapers and beaches of Panama City.

Cerveceria Nacional teamed up with Panama Portable Billboards, a division of In & Out Media Group, to supply the 72' floating inflatable billboard. In & Out Media Group offers a variety of nontraditional advertising services throughout Panama including portable billboards, taxi tops, and event domes. The Panama Portable Billboards division installed the 72' billboard and posters at the beginning of January and it is set to run for 15 consecutive days. The billboard has generated significant buzz and appeared on several local news broadcasts.

“The mobile floating billboard is towed by boat along popular Panama City beaches and commercial areas, exposed to thousands each day. With no visual clutter on the water, the 72' Atlas floating billboard is eye catching,” says Pedro Ochoa, President of In & Out Media Group.

The 72' amphibious billboard structure, featuring over 2100 square feet of outdoor advertising space, is comprised of 6 modular sections is designed, patented and globally distributed by the USA company, bbi Display Systems. The 72' Atlas inflatable billboard sets a new bbi Displays record for largest amphibious mobile billboard. The modular billboard sections link together and any length desirable can be created. In addition to the water capabilities, bbi Display's inflatable billboards are commonly utilized for land advertising applications such as events, parking lots, rooftops and beaches. The displays are portable and not limited to the standard locations of traditional outdoor advertising.

Atlas beer is owned by Cervecería Nacional, who was purchased by SAB Miller in 2005. Atlas beer is the number one beer brand in Panama followed respectively by Balboa, another Cervecería Nacional beer. Full size inflatable billboard photos can be found at

About bbi Inflatable Display Systems
bbi Inflatable Displays is recognized as the global leader of on-water advertising and inflatable billboards. The amphibious billboard products provide a wide variety of advertising applications - on the ocean, on the beach, bridges, golf courses, rooftops, highways, parking lots - and are operated globally in over 50 countries. For more information, please visit

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Eric Wickland