iTriage Brings Millions of Consumers Greater Control and Convenience with Enhanced Personal Health Care App

Users of leading health care app iTriage to learn about greater personalization and efficiency features at SXSW Interactive in Austin, TX.

Austin, TX, March 11, 2012 --( With more than five million mobile app downloads, the leading consumer health care technology platform and application iTriage® will demonstrate an enhanced version for SXSW Interactive attendees at the Austin Convention Center, March 12-15 (Booth 1339). Aetna, owner of iTriage, made the announcement about the enhanced features at a New York City event on March 6. The enhanced version significantly increases the ability for consumers to access more relevant information, better manage their health care, as well as more easily find and connect with health care providers.

SXSW Interactive attendees can learn more about the new iTriage enhancements that help them:

- Stay informed with health news and alerts
- Locate top specialties in the “Doctors” section
- Conduct advanced sorting of doctors
- Get medication refill and appointment reminders added to personal calendars
- Obtain estimated in- and out-of-network procedure costs

“More engaged and informed health care consumers are key to a better health care system for all and these additional features and utility for consumers will drive more convenience and help lower overall health care costs,” explained Peter Hudson, M.D., CEO and co-founder of iTriage. “The high visibility of SXSWi offers us a global platform upon which to advance the message of empowering one’s health with iTriage.”

The enhanced iTriage app is one of the first enabled on top of Aetna’s new CarePass digital platform. Aetna will be adding more market-leading applications to the CarePass platform throughout 2012 and beyond and will open the platform to developers later this year. Mark Bertolini, chairman and CEO of Aetna, will be sharing more about his vision for a connected health care system, including Aetna’s CarePass, at SXSW Interactive at the Austin Convention Center March 9, at 2pm. Bertolini will appear in a dual with Ina Fried of All Things D.

Other SXSW Interactive activities in which iTriage will participate include:

· iTriage Power-Up Lounge – to recharge mobile devices and grab a healthy snack (AT&T Conference Center, Room 301, March 9-13
· iTriage app demonstrations given at the Austin Convention Center March 12-15, booth 1339

About iTriage 

iTriage LLC, headquartered in Denver, Colorado, is a global healthcare technology company founded in 2008 by two emergency medicine physicians. The company’s market-leading platform and mobile/website applications offer a proprietary Symptom-to-Provider™ pathway that empowers consumers to make better healthcare decisions. iTriage helps people answer the two most common medical questions: “What could be wrong?” and “Where should I go for treatment?” Millions of consumers around the globe have downloaded the free iTriage mobile app through the iTunes® app store or Android™ Market, or used the iTriage website at In addition, thousands of healthcare providers already use the iTriage platform to reach more consumers and increase patient engagement. For more information, please visit

iTriage, LLC
Suzy Buglewicz