The 2112 Group Appoints Teresa Varela VP of Client Relations

Channelnomics Publisher Taps Tech Veteran to Expand Business Services and Build Market Share

Port Washington, NY, March 16, 2012 --( The 2112 Group – the leading channel business services firm and publisher of the channel analytics Web site Channelnomics – appointed veteran sales executive Teresa Varela as Vice President of Client Relations. Varela will lead the company’s strategic development and client relations program as the channel’s leading business services expands to meet market demand.

“Teresa Varela is one of the finest, most knowledgeable sales and client relations executive in the technology industry and channel,” said Lawrence M. Walsh, President and CEO of The 2112 Group. “The 2112 Group is privileged to have Teresa join our growing team, building upon our strong existing client relationships and enhance our industry position with new and innovation development strategies.”

Prior to joining 2112, Varela served as strategic account director at Ziff Davis Enterprise, where she provided direct oversight for sales and client relations of Channel Insider. She also managed enterprise lead generation and business development programs.

A native of Long Island, Varela gained strong sales and business skills while climbing through the ranks at UBM Media. She served in various roles over the years for such properties as CRN, XChange and Electronic Engineering Times.

“It’s fantastic to join a group of energized and agile channel professionals,” Varela said. “2112 is committed to elevating channel relationships, communications and research. Our programs for high-quality research, consulting services and unbiased analytical products stand out in the channel.”

Varela joins the growing team of channel and media professionals of the 2112 team. Her focus is developing the sales organization and contributing to the development of new products and services. She is already overseeing the launch of new research and channel development programs. Varela can be reached at or 347.770.2120.

About The 2112 Group
THE 2112 GROUP is professional services firm supporting the technology industry in channel strategy, development and partner communications. The 2112 Group works with IT vendors, carriers, distributors and solution providers in identifying and overcoming obstacles to business success in technology sales, marketing and indirect channels. The 2112 Group’s services includes business strategy development, market research, custom content, managed blogs, partner relationship mediation, and technology and analytical services. The 2112 Group publishes the channel strategy blog Channelnomics.
The 2112 Group
Ginger Stevenson