Coca Cola Sails Inflatable Billboard Boat Along Beaches

Coca-Cola's campaign “Change the World With A Smile” is popping up on floating billboards along beaches, reaching swimmers, sunbathers, boaters and coastal crowds.

San Diego, CA, March 16, 2012 --( Coca-Cola has selected bbi Displays alternative outdoor advertising products to launch it's newest campaign in Spring 2012. The Coca-Cola slogan “In 2012 Change the World With A Smile” appears on floating inflatable billboards along the beaches of Ecuador.

The Coca-Cola floating billboard graphics depict Coca-Cola bottle caps forming a smile. The billboard ad will be anchored on the water 100 feet from the shore outside the swim zone and also appear on the sandy beaches. The inflatable billboards will be displayed for 3 months in Salinas and are expected to reach upwards of 250,000 viewers.

Coca-Cola contracted Imaginarios Publicidad Movil (IPM), an alternative advertising supplier based in Quito, to provide the 24' x 14' amphibious billboards. In addition to the aquatic billboards, Imaginarios Publicidad arsenal of media includes standard billboards, bus banners, taxi tops, bicycle banners, vehicle wraps, and other below-the-line niche advertising.

The amphibious outdoor billboard displays, patented, produced and distributed by bbi Displays USA, can be placed on the ocean, lakes, rivers and other various waterways. The out-of-home billboard structures are linkable to create multiple advertising sizes. The billboard boats are commonly used to reach coastal audiences, boaters, bridges, roadways and events near the sea.

About bbi Inflatable Display Systems
bbi Inflatable Displays is recognized as the global leader of on-water advertising and inflatable billboards. The amphibious billboard products provide a wide variety of advertising applications - on the ocean, on the beach, bridges, golf courses, rooftops, highways, parking lots - and are operated globally in over 50 countries. For more information, please visit
Billboard Boats Inc.
Eric Wickland